The Critical Steps to Innovation Success
New Nielsen White Paper
The four-minute mile. The two-hour marathon. Records exist to be broken. But one record that remains a challenge is the meager ten percent probability of achieving new product success. Consumer packaged goods [CPG] companies spend an average of $15 million per product per year guiding some 30,000 concepts to the shelf, knowing full well they are likely to fail.
This paper explores a new methodology that identifies innovation success factors, quantifies performance on each and provides focused and actionable feedback at critical junctures throughout the development pipeline designed to raise the new product success rate. Click here to download a PDF of the full report.
David Calhoun, CEO of Nielsen, was recently interviewed by CNBC about the state of the firm's growth since its IPO was launched last January. Click here to watch. |
Judges Now Voting for 2012 Winners
 An unprecedented number of products, services and companies were nominated this year, representing some of the finest examples of innovative thinking ever.
The competition for 2012 Edison Awards enters into its final phase now as our Panel of Judges yesterday began reviewing the ballot of nominees selected by the Edison Awards Steering Committee.
January 23 - February 3, 2012
Voting by Edison Awards' Panel of Judges takes place
February 13, 2012
Finalists for the 2012 Edison Awards will be announced
April 26, 2012
Winners of the 2012 Edison Awards will be announced at the annual black-tie Gala evening event
Nominee "Snapshots" a New Web Feature
Since mid-December, the Edison Awards has begun featuring a new selection of 2012 Award nominees on a weekly basis. Each week, eight nominees are randomly selected to be featured on the home page at www.edisonawards.com.
Visitors can scroll through the dynamic selection and see a photo of the nominated product/service, read a brief description about it, and link to additional information and/or video content. It's yet another way that the Edison Awards provides visibility and value to our participating nominees. |
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An Honor -- AND a Great Exercise
Letter from a 2012 Nominee
 When our company, SimplyHome, was contacted by Gail Kerr about an Edison Award nomination, our corporate team considered this opportunity not only an honor but also an exercise.
Being a small business, we have staff that specializes in various areas, but we do not have an extensive team of people who handle our marketing and publicity. Read more |
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About the Edison Awards
The Edison Best New Product Awards™ are among the most prestigious accolades honoring excellence in new product and service development, marketing, design and innovation. Unique to the world of award programs, the Edison Awards are focused on the innovators as much as the innovations. The Edison Awards recognize the persistence and excellence personified by Thomas Edison and his tremendous legacy. Be sure to visit our website for more information, including award categories, nomination criteria, and a list of past winners.
 Be sure you visit us on Facebook and "like"us -- you'll be among the first to hear about exciting new innovations, news from our winners and valuable promotions.  Likewise, follow us on Twitter to stay informed as we enter a new season of nominations.
And while you're doing that, be sure you join our
Edison Awards Group on  LinkedIn. You already know the power of online networks, and our Group has already attracted some great interest. |
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