2012 banner 

 Issue #21                                                                             October 31, 2011


Form = Function?  Not Always.
ipod"Steve Jobs's true genius was in design," according to Steven Heller, author of "Design Different" in the October 10th issue of Newsweek.  "Form did not follow function; it was an integral part of the functional calculus. Jonathan Ive, Apple's visionary product designer, didn't just make boxes in which circuit boards and chips were tucked out of sight. He designed machines that were gateways to satisfying, and often ecstatic, user experiences."  More...


Motivating Your Team

Tim BrownIn her blog on Big Think.com, Megan Erickson recently addressed the topic of motivating employees through design.  She talked with Tim Brown, CEO of IDEO, who shared his thoughts on the subject:  "Increasing the creativity and productivity... in a workplace is not about having policies. It's about behavior. It's about leaders showing that they are engaged in the challenges that their teams are trying to tackle. It's about sharing ideas. The more the space can be transparent, [the more] people [will] give advice and give help."  More... 


Daydreaming Your Way to Greatness  

daydreamingIt's been said that some of the world's most creative ideas have come about as a result of someone's daydream.  Indeed, Thomas Edison, for whom the Edison Awards are named, developed some of his greatest ideas while "gathering wool."  In a recent blog, Chris Griffiths offers tips on how to make daydreaming work for you.  More...    


Hot New Tools from Logitech

logitechLogitech just keeps on innovating!  The company, a 2011 Edison Award winner, has recently introduced a number of new products to the marketplace, including a new, wireless solar keyboard for PCs and Macs. This month, Logitech celebrates 30 years of innovation with their "Deal of the Day" promotion, offering a 30% discount on a different product every day until November 1st.  More...


Lock it Up! 


Master Lock VaultMaster Lock, 2011 Edison Award winner for their SpeedDial Combination Lock, has a great new option for those of us whose list of passwords is longer than our arms - Master Lock Vault is a free and convenient place to store your confidential date for quick and easy access, including a free app for your smart phones.  More... 

New From Orville Redenbacher

The Bag That Needs No Bowl!


OrvilleThe folks at Orville Redenbacher have done it again -- an innovative lamination of PET film, paper, adhesives and laser scores come together for a microwave popcorn package that transforms into an easy-to-eat-from wide mouth bowl. Their creative new design, which has been nominated for a 2012 Edison Award, brings new consumer benefits to a decades old package format.


Enjoy Free Popcorn!

In a joint promotion with the Edison Awards, Orville Redenbacher will be sharing FREE 3-packs of their new Pop-Up Bowl Microwave Popcorn with 150 lucky people who "like" the Edison Awards on Facebook.  Just click here and "like" us for instructions on how to enter.


Also, be sure to visit www.orville.com for more information about the new Pop-Up Bowl and their other popular products.  Likewise, be sure to "like" Orville Redenbacher on Facebook to keep abreast of product news and special offers.

About the Edison Awards


The Edison Best New Product Awards™ are among the most prestigious accolades honoring excellence in new product and service development, marketing, design and innovation.  Unique to the world of award programs, the Edison Awards are focused on the innovators as much as the innovations.  The Edison Awards recognize the persistence and excellence personified by Thomas Edison and his tremendous legacy. Be sure to visit our website for more information, including award categories, nomination criteria, and a list of past winners.

facebookBe sure you visit us on Facebook and "like"us -- you'll be among the first to hear about exciting new innovations, news from our winners and valuable promotions.  

Twitter iconLikewise, follow us on Twitter to stay informed as we enter a new season of nominations.


And while you're doing that, be sure you join our Edison Awards Group on View our profile on LinkedInLinkedIn. You already know the power of online networks, and our Group has already attracted some great interest.

Don't Let This Deadline Pass!


Only 32 days remain until nominations close for the 2012 Edison Awards. With all the sweat equity you've put into it, doesn't your "game changing" new product or deserve to PatentSquareBluebe branded with the Edison name that's known around the world for excellence in invention and innovation? 

Nominate your new product or service innovation for a 2012 Edison Award and make it happen!

Visit Our Sponsors  
 Science Channel logo

USA Today NEW logo

CSRware logo 


Edison Award

MENG logo


 Bzzagent logo 

HUB logo without words

 Earth GarageDecipher logo


"A good idea is never lost. Even though its originator or possessor may die without publicizing it, it will someday be reborn in the mind of another...."


Thomas A. Edison