Issue #16                                                                                                         July 29, 2011


Featured Product of the Week:

CPG - Personal Care


CYTOMIMIC™ TECHNOLOGY -- Shortly before winning the Gold Edison Best New Product Award last April, the innovators responsible for developing Cytomimic™ technology presented clinical data about the product's abilities to the American Academy of Dermatology. 

In his presentation to the Academy, Dr. Ying Sun of Johnson & Johnson neutrogenaConsumer Companies described how Cytomimic™ was developed based on decades of research on how to harness the power of bioelectricity to improve skin rejuvenation.  "Injured skin naturally generates a low level electrical signal to promote healing," said Dr. Sun.  "The application of Cytomimic™ technology has clinically demonstrated the ability to mimic this healing signal for potential tissue healing and rejuvenation applications." 

The new technology is present in several new Johnson & Johnson products, including Neutrogena Clinical™, RoC®, Brilliance™, Sublime Energy™, e-pulse™ and Aveeno® Ageless Vitality™.  Dr. Sun and his colleagues were on hand at the April 4, 2011 Edison Awards Gala to receive the prestigious Edison Best New Product Gold Award in the CPG/Personal Care segment.  They provided samples of the Neutrogena Clinical™ product for all of the evening's guests.

We congratulate Dr. Sun and his fellow innovators, and look forward to more exciting developments from Johnson & Johnson.

New Innovations are Everywhere

What Are Your Favorites?


We encounter new products all the time - products that amaze us with their efficacy or value, products that elicit a "why didn't I think of that" reaction.  Maybe it's not a product, but a service that wows trophyus with its ingenuity and ability to answer a need we didn't even know we had.


The Edison Awards are dedicated to recognizing and promoting these new innovations through our annual Edison Best New Product Awards™.  Throughout the year, members of our Steering Committee, past winners and a panel of volunteers help us identify game changing products and services that meet our criteria and which they feel deserve to be nominated  for an Edison Award.


We're inviting you to join us in identifying new innovations that deserve to be recognized. Whether it's something in the mainstream such as a new CPG product, a new app that makes life easier, or a noteworthy new invention in a specialty field, the Edison Awards invites nominations in 13 different categories.


Our open call for nominations officially opens September 1st.  But NOW is the ideal time to send us your suggestions.  Simply cut and paste the product or service URL into an email and send it to us at and we will personally follow-up with the organization when nominations for the 2012 awards open.   

Welcome New Steering Committee Members


We welcome two new members who've joined our 2011-12 Steering Committee led by Tom Stat, Edison Awards Steering Committee Chairman and official spokesman.  "On behalf of the entire organization, I want to express my thanks to each of these two fine gentlemen for their willingness to serve on the Committee," said Stat.  "They're true leaders in their field and I'm very excited to have the opportunity to work with them," he continued.


Greg Holderfield


Professor Holderfield is a passionate advocate for the power of design Greg Holderfieldthinking and is well known in the design field.  He is currently Clinical Associate Professor, Co-Director of the MMM Program; Distinguished Fellow of the Segal Design Institute, and Co-Director of the Master of Product Design and Development Program at the McCormick School of Engineering & Applied Science at Northwestern University


Mr. Holderfield's design work has been recognized globally, having received more than 25 design awards including two prestigious German "Red Dot" awards, the Japan "Good Design" award, and the IF International Design Forum.  Click here for a full bio.


Walter Herbst


In addition to his teaching responsibilities at Northwestern University, Professor Herbst holds over 80 patents in hardware, housewares and medical prodHerbstucts.  He is currently Clinical Professor, Mechanical Engineering; Director, Master of Product Design and Development Program, and Clinical Professor in the Marketing Department at the Kellogg School of Management at Northwestern University. 


Mr. Herbst also is Chairman of Herbst LaZar Bell, Inc. (HLB), a company he founded in 1962.  The firm is one of the three largest independently-owned product design and development firms in the country.  Click here for a full bio.

About the Edison Awards


The Edison Best New Product Awards™ are among the most prestigious accolades honoring excellence in new product and service development, marketing, design and innovation.  Unique to the world of award programs, the Edison Awards are focused on the innovators as much as the innovations


The Edison Awards™ recognize the persistence and excellence personified by Thomas Edison and his tremendous legacy. Be sure to visit our website for more information, including award categories, nomination criteria, and a list of past winners.

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Also in this Issue
Product of the Week: CPG
New Steering Committee Members
About the Edison Awards
Are YOU an Innovator?

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2012 Edison Award

Nominations Open Soon! 













Nominations for the 2012 Edison Awards will open on September 1st. 


We're fine-tuning our criteria and nomination process to help serve you better. 


Watch your inbox for updates and announcements.

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