Issue #5                                                                                                   November 4, 2010



Globally Recognized for Quality

Align Your Product with the Best 




"The Edison Award honor carries a tremendous perceived value and an embedded familiarity in all business, end user and international circles.  Edison is a global mark and prestigious achievement for any recipient. The brand is well managed and highly regarded."

Brian Levine - Vice President Business Development, Windtronics

   Gold seal



Let your current and future customers know that your innovation is in league with the Edison brand and worthy of such a prestigious accolade.  Nominate your new product or service now for an Edison Best New Product Award(TM).

MIT Alumni

True Leaders of Innovation

Hockfield"MIT alumni alive today have founded more than 25,000 currently active companies which generate annual world sales of $2 trillion and employ 3.3 million people - living proof of how innovation serves the nation and the world."  


Dr. Susan Hockfield, President of the Massachusetts Institute of Tecnology, shared these fascinating facts in her acceptance of the 2010 Edison Achievement Award Award last April. 


Dr. Hockfield also participated in a panel discussion during the Edison Awards' "Meet the Innovators Forum" in which she described resources at MIT for inventors looking to turn ideas into products.  Click here for a video of her remarks. 


For more from Susan Hockfield, see "America Needs Inventors" at right.

What's That Buzzing Sound?


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The Edison Awards is proud to be partnered with BzzAgent, which will offer exclusive opportunities to winners of the Edison Best New Product Awards™ who wish to participate in targeted consumer sampling campaigns.


BzzAgent is an international word-of-mouth (WOM) media network powered by more than 700,000 people. They create a deep connection between consumers and brands to accelerate word of mouth across social and offline media. BzzAgent's proven process and media network allows marketers to activate and measure millions of conversations and understand their impact on product sales.  For more information visit:

Top Marketers Share What They've Learned


MENG logoQuestion:  What is MENG Blend?


Answer:  "A freshly brewed blend of executive insights and advice from Marketing Executives Networking Group bloggers." 


MENG Blend is a terrific blog, directed at senior-level marketers, in which a variety of contributors regularly post on topics relevant to today's marketing challenges. Here is just a sampling of the latest entries you can find at MENG Blend:

  • "How Much Advertising is Right for Your Brand?"
  • "Build Your Brand by Operationalizing It"
  • "Is Your Social Media Policy Hurting Your Brand?"
  • "What it Really Means When a Company Says You're Overqualified"

Imagine an unparalleled resource for marketing brainpower you can access anytime, anywhere.  One place you can network with the smartest senior marketing minds in the country...that's the Marketing Executives Networking Group (MENG).  Visit to learn more about the benefits of MENG membership.

About the Edison Awards

The Edison Awards™ recognize the persistence and excellence personified by Thomas Edison and his tremendous legacy. Be sure to visit our website for more information, including award categories, nomination criteria, a nomination form, and a list of past winners.

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Also in this Issue
MIT Alumni Lead Innovation
BzzAgent Partners with Edison Awards
MENG Blend blog
America Needs Inventors

"America Needs Inventors"


In a presentation last month at the Brookings Institution, Dr. Hockfield addressed the critical need for quality math, science and engineering training to America's future.


She said, "A friend of mine was encouraging his son to study engineering or science in college, and his son replied, 'Dad, why would I do that?  Everything's already been invented.'  If that's what young people think, it's no wonder they don't see the value in studying math and science.


"We have to find effective ways to say to them: the math, science, engineering skills you're learning will allow you to be the creators and inventors and problem-solvers of your world, not just spectators and consumers - and there's no greater joy or power..."


Reward Your Team


"Our schools are not teaching students to think. It is astonishing how many young people have difficulty in putting their brains definitely and systematically to work...."    --    Thomas Alva Edison


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