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 Issue #4                                                                                                   October 21, 2010
 
Breaking News
2011 Edison Achievement Award Winners Announced

It was announced today that the prestigious Edison Achievement Award (TM) will be bestowed upon two corporate leaders who are recognized icons in their respective fields.  Alan Mulally, President and CEO of Ford Motor Company, and John Hendricks, Chairman of Discovery Communications, will each accept the Edison Achievement Award on April 5, 2011 in New York City.
Alan Mulally crop
Alan Mulally 
 The annual distinction is made by the members of the Edison Awards Steering Committee to honor leaders who have made significant and lasting contributions to innovation, marketing and human-centered design throughout their careers. 

 "We're honored that John Hendricks and Alan Mulally will
John Hendricks crop
John S. Hendricks 
be joining the ranks of our extraordinary Edison Achievement Award winners, said Sarah Miller Caldicott, Chairperson of the Edison Awards Steering Committee.  "Their accomplishments represent the highest expression of persistence, innovative thinking, and creative leadership."

Click here for more details about Alan Mulally and John Hendricks, and about the Edison Achievement Award.

Value of Winning
Best New Product Award
Compels Consumers

Winning an Edison Best New Product Award(TM) is a tremendousGold seal honor for your product and development team.  Past winners have maximized their status by licensing the Edison Award-Winning Seal on their products - a strategy that's proven to boost sales.  Here's just one example:

Purex ad SMALL"Henkel is honored that Purex Complete 3-in-1 Laundry Sheets won a prestigious Edison Gold Award.  We have leveraged the Edison Award seal on both consumer and trade marketing elements since the award resonates with all constituencies as a top innovative product.  We plan to nominate products in the future as our experience and benefits of the Edison Awards has been very positive."  --

Stephen Koven, Senior Brand Manager | Laundry Care, Henkel

Marketing and Invention Must Be Joined at the Hip 

In a recent article for the NielsenWire, Sarah Miller Caldicott, Chairperson of the Edison Awards Steering Committee and a great-grandniece of Edison, wrote about the critical role that marketing played in the success of Thomas Edison's inventions.

stock ticker"We all know Thomas Edison as America's great inventor, but CMOs should also view his marketing genius with awe. Famous for inventing the light bulb and holding thousands of patents, it was actually one of Edison's early failures that taught him the vital relationship between invention and marketing."
Click to read the full article.

Innovation Summit 
 
The Daily Beast is hosting its first annual Innovators Summit: Reboot America, in New Orleans from October 21-23.  The Summit is being live-streamed on www.thedailybeast.com
About the Edison Awards
 
The Edison Awards™ recognize the persistence and excellence personified by Thomas Edison and his tremendous legacy. Be sure to visit our website for more information, including award categories, nomination criteria, a nomination form, and a list of past winners.
 
Also in this Issue
Award Compels Consumers
Marketing and Invention Must be Joined at Hip
The Daily Beast
Reward Your Team
 
The Purex 3-in-1 Team pose with their Edison Best New Product Award
Purex team
  

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Win a PulsePen!
 
Nominations received before October 31st for the 2011 Edison Best New Product Award  will bePulse Pen entered into a drawing to win one of five 
Smart Pulse Pens(R) by Livescribe, winner of a 2010 Edison Gold Award.
 

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"Anything that won't sell,

         I don't want to invent. 

            
                Thomas Alva Edison
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