New Billboard Image Campaign Announces
"Cape Coral is Open for Business"
Thanks to a generous donation from Lamar Advertising, the City of Cape Coral will now have its name and a positive business-friendly message in front of thousands of Lee County residents and visitors. Business and city leaders watched yesterday as the first of three different static designs was revealed. The 10 feet by 40 feet billboard is located on US 41 in North Fort Myers, 1.25 miles north of the Del Prado Extension, one of the gateways into Cape Coral.
City of Cape Coral Economic Development Office (EDO) Director Dana Brunett emphasized the importance of this campaign as a true opportunity to put Cape Coral on the map for businesses. "Thanks to our partnership with the private sector, our city will gain unprecedented positive exposure and much needed name recognition," said Brunett. The Economic Development Office is the resource for any business considering locating or expanding in Cape Coral.
The FDOT calculates a Daily Effective Circulation (DEC) of 369,323 people estimated to be traveling past the billboards each day. This equates to more than 4.7 million total impressions in one month. Lamar estimates the value being provided at $16,150 per month.
"From my perspective, Cape Coral has always been the sleeping giant," remarked Ed Bolter, the Lamar Advertising Vice President who arranged for the campaign. ""Ten more static billboards were also installed, along with five digital displays that will be rotated throughout Lee County. Eventually, we plan to rotate these billboards in other Florida counties too. The number of people who will see the Cape Coral message will be staggering."
City leaders called the image campaign a remarkable example of what can be accomplished through public private partnerships. "While there are no billboards within our city limits, this campaign puts Cape Coral in a positive light as a good place to do business," said Cape Coral Mayor John Sullivan. "I'm delighted to see these promotional billboards in Lee County. This image campaign could have a strong economic impact for us as more businesses choose to locate in the Cape."
Cape Coral is ranked among the best places to open a business in the U.S. (Bizjournals, 2009) and the Cape Coral/Fort Myers metropolitan area secured a spot as the 2012 Best Mid-Sized Florida City for Job Growth (New Geography, May 2012) and one of the 200 Best Places for Business and Careers in the nation (Forbes, 2012).