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IN THIS ISSUE
Letter From Executive VP
HCC and HCA Conferences
Aster Award Winner
UPCOMING EVENTS
HCP-CHC Home Care Management Institute Seminar
Date: June 1-2, 2011
LaGuardia Plaza Hotel
East Elmhurst, NY
More Information

Home Care Association of NJ - 2011 Annual Conference & Exhibition
Date: June 9-10, 2011
Caesar's Hotel & Casino
Atlantic City, New Jersey
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NAHC 17th Annual Financial Management Conference & Exposition
Date: July 13-15
Manchester Grand Hyatt
San Diego, CA
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HCA's Senior and Financial Managers Retreat
Date: September 13-14
New Paltz, NY
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NAHC 30th Annual Meeting
Date: October 1-5
Mandalay Bay
Las Vegas, NV
More Information

2011 HCP Annual Conference
Date: October 25-27
Crowne Plaza
Albany, NY
More Information


UPCOMING Webinars
Telephony & Audit Calls
Date: June 10, 2011
Schedule a Demo
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CONTACT US
Phone:
(718) 705-9005

Fax:
(718) 679-9273

Website:
www.hhaexchange.com


Welcome to The Home Front -
our quarterly newsletter dedicated to valued customers and industry friends...

David BirnbaumSince I joined HHA eXchange nearly two years ago, much has happened. Our client base has more than doubled, our company has emerged as a leading name in NY home care, and we have launched several "industry-first" new features to great acclaim. We also recently won the prestigious Silver Aster Award for our marketing collateral. Needless to say, we are keeping busy.

Just this month, HHA eXchange served as a key sponsor of the Homecare Council (HRA) and Home Care Association of New York Conferences, and we will be the exclusive sponsor of the HCP Seminar on "How to operate a licensed home care services agency from A to Z" on June1-2.

The work doesn't stop there! Here are just a few of the new features we are aiming to bring live in the coming months:

  • Mobile apps (hello iPad, iPhone and Android!)
  • Language translation capabilities
  • Enhanced multi-office reporting tools
  • Additional functionality for MLTC/CHHA/LTHHCP subcontracting
  • Voice recognition integrated with our Time & Attendance IVR system

And as for 2011 year-to-date, what a year it's been! This past quarter was a banner one for our company, with close to 20 new clients signing with us. We would like to take this opportunity to welcome them to the HHA eXchange family!

Raphael Nadel
HHA EXCHANGE AT THE HCC
AND HCA CONFERENCES

HCCHHA eXchange was proud to be an integral sponsor of the first Home Care Council Professional Development Conference and Vendor Trade Show as well as an exhibitor. As the home care industry now stands at a pivotal juncture, with so much change on the way - this event was a timely one that helped clarify how HRA agencies stand to be affected. The array of edifying speakers and specialized exhibitors offered a wealth of helpful information.

HCAWith unprecedented state budget cuts for home care this year, hundreds of agencies converged in Saratoga Springs for the recent 2011 HCA Conference. The HHA eXchange booth drew a lot of traffic, as organizations explore new venues to ensure their success in the ever-changing NYS healthcare environment.

ASTER AWARD WINNER

HHA eXchange Wins Prominent Aster Award


Silver Aster AwardHHA eXchange was awarded a Silver Aster, earning national recognition for "outstanding campaign"- the corporate identity designed by Ad Lib Unlimited. Our company's campaign is reflected in every facet of our ongoing communications - from our print brochure, signage and mailings to our website, e-blasts and e-newsletters. All are key to our core message of innovation, compliance and expertise and have resonated with our clients, old and new alike.

"In today's challenging business environment, extraordinary creative effort is needed to succeed. We are proud of our team effort with the stellar principals of HHA eXchange!" says Ruth Folger Weiss, President of Ad Lib Unlimited.


The annual Aster Awards competition recognizes excellence in healthcare marketing, and winning entries, judged by a diverse panel of experts, are published in the Marketing Healthcare Today Magazine.
A WINNING IPAD & A
STROKE OF GOOD LUCK
iPad WinnerWhen Jane Fields, VP Clinical Services & Compliance at Progressive HHS, recently lost her newly purchased and already beloved iPad 2, she was distraught. Little did she know, that she wouldn't be parted from her cherished accessory for long... Jane's business card was the winning ticket at the HHA eXchange booth at the HCC conference this month, and Jane walked away with a brand new iPad 2!
HCP/CHC EDUCATIONAL EVENT
HCP / CHCHHA eXchange is the exclusive Sponsor of "How to operate a licensed home care services agency from A to Z" seminar, the upcoming HCP/CHC seminar to take place at the LaGuardia Plaza Hotel on June 1-2, 2011.

The program is geared towards administrators, managers and supervisors new to home care or new to the management role in a licensed home care services agency. Expert presenter Karen Murphy will discuss developing policies and procedures for Licensed Home Care Services Agencies, NYS regulations, responsibilities and requirements.
EMPLOYEE FOCUS

Meet Dan Potocki

Implementation Manager & Product Specialist

Dan has been a part of the HHA eXchange team for three months now, and we would like to introduce him to those of you who haven't yet met him. As Implementation Manager and Product Specialist, Dan's responsibilities entail bringing new clients online, training their employees and providing a comfort level with our software. He is always available to provide client support and to answer any questions you may have. In the near future, Dan's role will expand to include the hosting of our educational webinars and the documentation of user manuals along with new product releases.

Dan currently lives in Brooklyn, is a graduate of American University in Washington DC and has extensive work experience in the energy and technology industries where he focused on building client relationships as well as training and implementation for new clients.
PARTNER FOCUS
Ad LibAd Lib Unlimited

Ad Lib Unlimited and HHA eXchange's recent celebration of winning two Aster Awards came in part from a close collaboration with David Birnbaum, who manages HHA eXchange's marketing and business development activity. David was laser focused on branding HHA eXchange and brought his vision to Ad Lib Unlimited. Ad Lib's talented team helped David to effectively communicate the company's unique selling position of innovation, compliance and expertise, and created a new website and suite of collateral, as well as newsletters and bulletins, that play an integral role in the dissemination of HHA eXchange's message.

Ad Lib Unlimited is a multi-tiered advertising and marketing company located in the heart of Brooklyn, and is noted for its specialty in branding healthcare companies, particularly in the Home Care and Long Term Care arena. Cognizant of the specific needs of Home Care professionals, Ad Lib excels in delivering a cogent branding message that resonates on a cerebral and emotional level. Another hallmark is their involvement in all tangential areas and facets of Home Care to effectively channel the company's message in public relations and event driven opportunities.

For more information visit www.adlibunlimited.com
Are you aware of our new Customer Referral Program?
For current clients who introduce an agency that signs with us, we will waive your base hosting fee for one month!

Promotion
about_hhaAbout Homecare Software Solutions - HHA eXchange
Homecare Software Solutions - HHA eXchange, based in New York, was created by professionals with deep experience in software development and healthcare. Our revolutionary Enterprise, eXchange Suite and ConeXus platforms were developed for home care providers seeking more innovative yet cost-effective ways to provide better service to patients, maintain a high level of compliance and make the most of market opportunities. This unique system provides over one hundred home care agencies with an integrated, web-based solution that includes referral management, HR and visit compliance, scheduling, telephony, billing, payroll integration, communication tools and a comprehensive set of reports.


Contact Us: Phone: (718) 407-4633 · Fax: (718) 679-9273 · Website:www.hhaexchange.com