Key Reasons to Start or Increase Your Social Media Presence   

Dr. Jim Humphries
Veterinary News Network

As if we all don't know this, it is often good to have a company like Nielsen do a study to affirm for all of us key points.  Recently one study showed some very interesting facts about social media and business and here are a few that should help your practice.

As you know, Tom and I stand ready to help you.  We have a great Facebook Webinar coming up soon so be sure to attend.  We also know you are very pressed for time and this has to be simple and easy.  That is one of the great benefits of VNN - we research and write content for media of all types.  You take that content and make it your own, or simply repost, retweet, or even take the time to give your opinion on a blog or client newsletter.  Either way, VNN is here to save you time, and help market your practice through content and client education.  

First, we do know that most American consumers spend the majority of their time (3X more than email) on social media sites and reading blogs.  This is great news as what we provide you is content for all this.  So... if you're not building your hospital or personal profiles on social networks you are getting behind every day.  

Also, successful online practice sites have blogs. They're great for communication, evergreen content and even search engine optimization. But we know you just don't have the time to populate a blog every week.  Again, one of the best ways we can help you.  

I recently had to have a crown fitted for a cracked molar.  My online shopping experience to find the right dentist was very telling.  Not only do 70% of adult online users shop online, but the buying experience needs to lead them to your door.  So many local dentists were either NOT online, or they did not have a site that invited me, informed me, or educated me.  When I did call a few, I eliminated several entirely based on the uninviting way I was treated on the phone.  

Not to get off subject here, but your online presence is step one in this "path to purchase", and that means your site must be found.  Be sure to see our video on Findability at MyVNN.com.  

Next interesting fact in this Nielsen study was that more than half of all adults follow a brand.  That means brand loyalty and we also know people are more likely to buy when they see a recommendation from a friend or peer.  Wow!  You really need to be 'branding' your hospital!

Then do not forget, these active and involved users will write reviews of you and your hospital, so your off line relationship should be even better than your on line one.  A great staff from the front door to the back will cause clients to rave about you online and friends will give you a try.  The value of this (and not spending actual money to enjoy this type of high value marketing) is amazing.  With just a little attention it can be yours.  

Finally don't forget, mobile internet users are up dramatically.  That means they can recommend you (or slam you) from their car in your parking lot.  All the more reason for good client service, communications and experience to be outstanding each and every time!

What does all this mean for you?  You need a strong presence in social media or blogging (or both) and the be sure that is followed with an outstanding in person experience so you can take advantage of not just the Internet, but the immediacy of happy client's recommendations and the friends of friends coming in your front door.    

IMPORTANT INFORMATION FROM VNN!     

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