Understanding the different VNN Resources could help you market your practice and educate pet owners.
Members who have been with VNN since it's inception in 2005 have seen us grow from simply producing broadcast video and print columns for busy media veterinarians to the wealth of resources we now produce every month. Since we have been changing through the years and since we are adding new members every month, I thought it would be a great time to review what we have available for you.
Video and video script: Each month, VNN produces 2 new stories on animal health, advances in veterinary medicine or some topic relevant to pet health. Our videos were originally designed specifically for broadcast television, but the power and reach of the Internet is now enabling us to produce "web videos" and still reach millions. These videos can still be used by your local TV affiliate if they choose, but you can also place these videos on your own hospital website, creating a "Video library". The videos are also easy to place in social media (on your Facebook page or your personal blog).
Don't forget...for a small fee and a little time on your part, VNN can customize our videos so that YOUR face and voice appear instead of Dr. Humphries'.
Print Columns: Along with the video, we also give you two print resources on the topic. The Print Column is a 750-850 word column that is designed for larger papers or more lengthy blogs. Obviously, this column can include a lot of detail about the topic. The Radio Script resource is actually a shorter version of the column, averaging 450-525 words. This resource is good for smaller papers, blogs or even for reading "on-air" if you have a radio segment. The length of the Radio Script ends up being about 3 minutes at typical reading pace.
Important reminder - any of our print resources are designed to be edited and customized by YOU! Simply download the desired resource as a Word document, add your edits and some "local flavor" and you are ready to go!!
Radio Talking Points: Each story has a set of message points or "sound bites" that are perfect for radio interviews and even for giving to your TV host. Some hospitals even use this resource as key educational points for staff training.
Tip Sheets: Have you ever wanted some quick "top ten" lists to give to a client about particular topics? Check out our Tip Sheets...these are designed to be client-friendly and, again, are completely editable and customizable by you. Add your hospital's name and your doctors' names to make the document a little more personal.
Pictures: Although not 100% complete, many of our stories also include still photos and images that can help you add great visual effects to your print column or your blogs.
Note - we are ALWAYS happy to receive "action shots" from your hospital. If you have some neat or exciting pictures of your hospital, your team in action or even a neat case, please consider sharing with us and your fellow VNN members. We will definitely try to give you and your hospital attribution whenever we can!
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