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VNN Media Insider
February 10th, 2011

Dear VNN Member: 

 

2011 is looking great for VNN!!  Our story calendar has been completed up through June and we are now finalizing our webinar and training calendar as well.    You will have LOTS of opportunites for web-based learning of both traditional and social media this year!

 

Both Dr. Jim and I want to make sure that all of our members know that you can call on us at anytime.   From Facebook questions to pitches from local TV salesmen to getting your story out to the public, we can help!  We are both so proud to be working with all of you and we have a definite passion for seeing you succeed in any type of media!

 

**THIS JUST IN**

 

Congratulations to Drs. Jim Hammon and Randy Hammon for their recent successful completion of the steps necessary to become Certified Veterinary Journalists at the American Society of Veterinary Journalists!!

 

And, a big congratulations to Ms. Brenda Tassava, CVPM, CVJ for her selection as one of the Top 5 Veterinary Blogs as chosen by Firstline.  You can read her blog here.

In This Issue
Animals in the News!
Social Media Tips
Upcoming Events and Reminders
New Webinars Planned
New VNN Promotion Videos
Animals in the News This Week
 
Big News graphic
It's been a great kick off to Pet Dental Health Month this past week.  Lots of stories about dental care are criss crossing the web discussing the best care for your pets' teeth.  Check out Dr. David Visser's contribution at WNDU in South Bend.  What I like about this is that Dr. Visser set up the audience to be prepared for several more dental topics this month!!  Great job, Dr. Visser!!

Our VNN releases this month will both focus on pet dental care.  On Feb 1st, we released our video story, Fresh Breath and Straight Teeth...From Your Veterinarian.  This story highlights the amazing technology and advances in dental care.  Special thanks to Drs. Brett Beckman and Larry Baker for their photo contributions!  You can also check out VNN Member, Dr. Brian Hurley's customized video blog on this topic, done with the assistance of VNN!!

On Tuesday, Feb 15th,  our next dental story will be released.  This new, print only story focuses on the risks of anesthesia free pet dentistry.  Learn how a company in California has been skirting the law and veterinary practice act to the tune of about $7.5 million a year!!
 
In other news,  a recent study shows that teens in families with dogs are more physically active than those in families without dogs.  This type of story could be a great in conjunction with our Shedding Pounds with our Pets resources at MyVNN.com.


Social STOP the Use of Repetitious Pronouns!
 
Dr Jim Humphries on VNN set

One only has to listen to TV or radio news for a few minutes to hear or see how today's journalists are making a basic mistake in grammar over and over again.  One might say "repetitiously"!  It is the Repetitious Pronoun.  We all learned in grammar school this basic principle, but with the more conversational style of newscasting, this mistake has crept back into the daily stream, and my concern is it will soon be acceptable "ah, like, ya know". 

  

With just one quick minute and a little practice you should not ever be guilty of this mistake, even though you will hear major network news anchors do it, you should not. 

  

Using pronouns correctly can improve verbal flow and even comprehension - and that is why we take valuable time to communicate!  Excessive or incorrect use of them, on the other hand, can ruin an otherwise acceptable sentence. 

 

Do not repeat a pronoun directly after its antecedent.  Use either the pronoun or the antecedent - not both. 

 

Example:  My father, he said I should not drink and drive.
Correct:  My father said I should not drink and drive.


The pronoun HE unnecessarily repeats the antecedent "father", which is right before it. 

 

Other examples: 

 

The lady accused of this crime, she is just now taking the stand. 


The man driving the truck, he swerved off the road killing bystanders.

 
Our animal patients they are very special to us and we enjoy our work very much.

 
Also be careful when using the pronoun IT in a sentence. 

 
Example:  These are some of the reasons, I believe, writing correctly it is very important for everyone. 

 
In the sentence above, the pronoun it refers to writing correctly, but since it immediately follows writing correctly, it is not necessary.


BETTER: These are some of the reasons, I believe, writing correctly is very important for everybody. 

 

Just a quick reminder for all of us to know and to strive to be better journalists and communicators.  

 

Dr. Jim Humphries

Veterinary News Network

 

 

 
Upcoming Events and Reminders
February is:

National Pet Dental Health Month.   Even though the month has already started, don't let that stop you from reaching out to your clients and prospective clients through the media! 

February is also American Heart Month.   Do you provide cardiac ultrasounds at your practice?  How abou EKGs?  Use this event as a reason to reach out to local media and discuss heart health for pets.

Many practices also focus on spays and neuters at this time of year...consider sending out a press release detailing your efforts to help people get their pets "fixed".

Lots of CE events going on at this time of year. We know that there is a MASSIVE amount of information at all of these seminars, so, if you are attending and you find a new idea, product or technology that you think deserves a VNN story, let us know!!
Sincerely,



ContactsThomas Dock, CVJ
Managing Editor

tomdock@MyVNN.com

317-281-8658

 

 

Dr. Jim Humphries

President/News Director

dr.jim@MyVNN.com

719-495-2100

 

 
Red light siren

NEW WEBINARS PLANNED!

 

Many of you participated in last month's Social Media Webinar with Kevin Knebl and we have heard some great feedback about this type of VNN resource.

 

   So...this month, we have TWO opportunities for you to learn a little more about Facebook and how using a Facebook page can help market your practice.

 

On Wednesday, Feb 23rd at 2:00 pm EST, Tom Dock, your Managing Editor here at VNN, will present some ideas on how to save time on Facebook as well as post information that will promote you and your practice as pet experts!!  Find out how to use your "EdgeRank" as a means to keep your posts in front of your fans!

 

This will be an hour-long webinar with opportunities for questions during the presentation.

 

THEN...on Thursday, March 3rd, we will have a repeat performance of this webinar.  Again, we will start at 2:00 pm EST and continue for about an hour.

 

 

 

You can also RSVP for the webinars on the MyNewsDesk page at MyVNN.com.

 

We are also working on an archives for all of our training webinars.  The Kevin Knebl webinar can be downloaded or heard at our Webinar and Media Training pages.

 

 

NEW VNN PROMO VIDEOS!

Television Camera
Since you are receiving this newsletter, you already know the benefits of VNN membership.   BUT..have you ever been tongue-tied trying to explain all of the amazing things that VNN can do for veterinarians and their practices?
  
Fear not!!  Dr. Jim has created some really incredible videos that bring home  the power and reach of VNN.  You can see the short version of the video (about 1 minute long) at our About Us page.  From here, you can click the link to the longer, more detailed video or simply view it directly here.
  
Let us know what you think about the videos and if it is something that you would share with your colleagues.
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