If you want to make a big splash in the social media pond, using videos is the way to go!
Unlike static documents, videos seem to encourage people to comment and discuss what they are viewing. Look at the huge success of YouTube and the continuing explosion of video channels/streams across the Internet. Video shows your clients, your potential clients and people who might refer potential clients that you are a real person, a professional who they can bond with. Video enables you to show off your hospital in a way that print articles and ads just can't. Video can help establish you as an expert.
If a picture is worth a thousand words, a "moving picture" is worth a fortune!
Adding videos to your website or your Facebook page is a great way to encourage interaction among visitors and followers. The subject matter can be something as mundane as how to trim a pet's nails to controversial topics like mandatory spaying and neutering. And, the great thing about today's technology is that you can do a lot of this work yourself AND we can help you with the rest (editing, etc).
If you are planning on adding videos, here a just a few tips to keep in mind when you are recording:
1) Hold your first and last shots for at least 3 seconds. Smile and look at the camera. These three seconds gives editors some "handles" to work with when adding effects or other video to your shots.
2) Avoid swivel chairs, sit up straight and SMILE!
3) Check the area behind you on camera...is it neat and professional or sloppy??
4) If you are using a wide angle camera (like those in an iMac), ANY small movement will appear HUGE.
5) Don't stress and try to do everything in one take. It's ok to stop, take a breath and check your script. Be natural and just let your normal self shine through!
6) Avoid long "talking head segments". Even the most intriguing topic about animals becomes boring if all we see is your head and your mouth moving. Have ideas about background footage that you can use to incorporate into your video to make it more interesting.
7) Finally, above all..remember that your membership at VNN gives you access to all of our video scripts and "b-roll" footage. For a small cost, we can create a "customized video blog" of most VNN stories that you can place on YouTube, Facebook or your website.
Our customized video service is truly unique. Because you are a busy practitioner and you have staff members that are often equally as busy, editing video is not a top priority for you. But, with VNN's custom video blogs, you simply need to find enough time to record yourself doing a short opening, read an already prepared script and finishing up with a personalized closing that drives people to your hospital. We will take care of the editing, smoothing out any rough edges and adding professional graphics.
In the blink of an eye, video, especially video on the web, has become a powerful medium for sharing a message. Let us help you by providing resources that you might not have the time to create yourself!
The world of social media, mobile devices and technology contineus to expand at a RAPID rate. It's very hard to keep up with everything that is happening right now. Well...we here at VNN are doing our best to keep your informed of these advances and how you can utilize them to market your practice.