With the continued downward spiral of the economy companies are looking for inexpensive ways to reach their customers. WOMM is the latest trend in small business and even big business marketing. What is WOMM you ask? WORD OF MOUTH MARKETING. Yes, companies are getting back to direct communication with their customers. I call it harnessing the "gift of gab" to market products and services.

Word of Mouth Marketing uses viral, buzz, blog, grassroots, cause influencers and social media marketing to get messages out to the public. With the rise of Web 2.0 and the development of 3.0 businesses have more opportunities to reach consumers and are using these outlets to market their products.

How often do you see people recommend  bands, restaurants or new products on Facebook, Myspace, Twitter and other social media outlets. Have you ever checked out a website or googled something you saw promoted or discussed on one of these channels?

If you are looking for an inexpensive way to get your brand or business out to the public, WOMM is the way to go.

Check out: www.womma.org

If you are new to the world of Social Media and are looking to get involved for personal or professional reasons but have not idea where to begin Butterscotch.com is a great resource.

They have created some great, free, reusable tutorials that social media consultants are eating up. Consultants provide the "why" and these provide the "how-to".

The two most used are here: 

http://www.butterscotch.com/facebook

and the rest are listed here:

http://www.butterscotch.com/tutorials

These are all also available in our youtube channel. Please send me any feedback so I can relay it to the creators!