President's Report Masthead
President's Report
MAY 2009
Distributed on June 5, 2009
Governance

Board Approves Budget, Lays Foundation for Innovative Workforce Solutions
Despite the economic challenges we all are facing today, it continues to be an exciting time at Workforce Florida! That excitement, along with optimism about the bright future ahead for Florida, contributed to the upbeat atmosphere during last week's quarterly Workforce Florida Board of Directors meeting for several reasons. For starters, Chair Belinda Keiser shared her vision for how Florida's workforce system will meet and exceed its charge. Priority No. 1 remains getting unemployed Floridians back to work.
 
With an emphasis on jobs, innovation, partnership and accountability, Chair Keiser issued several challenges. Among them, she called on regional workforce boards to improve business use of the Employ Florida Marketplace at EmployFlorida.com as well as the many other workforce-system services and resources available at the local level to support Florida companies. She also highlighted her increased emphasis on services for military veterans and their families as well as support for Florida's rural communities to create new opportunities for economic growth. She urged state and local workforce partners to strengthen partnerships and to resist working in silos. Chair Keiser also underscored the need for continuing innovation in the workforce system and strong alignment with economic development and education. She reaffirmed her own commitment to ensuring Florida workforce issues are understood in Washington, D.C., which is critical given that our system is largely federally funded. Other important goals for Chair Keiser include the Workforce Investment Act (WIA) reauthorization and improving the flow of federal dollars returned to our state for workforce services to develop the world-class talent Florida needs to compete globally. Finally, she called on the board and workforce system partners to join her in making Florida's nationally recognized workforce system even more accountable, transparent and responsive.
 
As is customary, the budget takes center stage at our May meeting, laying the foundation for the new fiscal year that starts July 1. The board allocated $307 million in new funding for the workforce system -- 26 percent more than last year, due to an increase in our annual federal funding. About 87 percent of that -- $268.9 million -- will go directly to the state's 24 regional workforce boards. Of the remaining 13 percent, or about $37.9 million, nearly $9 million will be directed to statutorily required commitments. The remainder will go toward initiatives including Employ Florida Banner Centers, the aerospace transition from the Shuttle to the Constellation program, rural initiatives, regional performance incentives and several other workforce investments, among other related expenses.
 
In my own report to the board, I recapped Workforce Florida highlights from the tough legislative session that ended May 12, previewed some of the budget recommendations from Workforce Florida's staff for the new fiscal year and walked through an update of some of our newest initiatives such as the Employ Florida Healthcare Workforce Initiative and Global Trade Training as well as our tried-and-true talent tools including Quick Response Training and Incumbent Worker Training grants. I also outlined a timetable for our strategic planning process for the new five-year State Strategic Plan for Workforce Development as well as our alignment with and participation in planning for the new Roadmap to Florida's Future, the state's economic development plan. Of special emphasis and consistent with Chair Keiser's vision are the efforts by Workforce Florida to ensure that our workforce system is not only meeting today's needs, but also investing in talent development that will position Florida to seize new economic opportunities on the horizon.
 
We also were thrilled to hear from Eric Eikenberg, Governor Charlie Crist's Chief of Staff. Eric joined us to bring a message from the Governor, who regrettably had a late-scheduled Everglades tour with the U.S. Interior Secretary that precluded his planned participation in our meeting. Eric recognized the work of Workforce Florida's Sustainability and Infrastructure Committee to help define green jobs in Florida's economy. Particularly, he noted the importance of such work in turning the bold vision of Governor Crist for energy efficiency, reduction of greenhouse gas emissions and increased reliance on alternative and renewable energy technologies into a reality for Florida. Eric also outlined the Governor's focus on K-12 education and its important role in ensuring Florida graduates have the education, training and skills -- all critical aspects of talent -- needed to optimize our state's workforce and economy. 
 
Finally, another highlight of the jam-packed agenda was the presentation by Florida Stimulus Czar Don Winstead, who also sits on Workforce Florida Board as a designee.  Don provided a comprehensive and contextual overview of the American Recovery and Reinvestment Act (ARRA).From a historical perspective spanning back to the bill's origination in Washington, Winstead explained the ARRA's overall budgetary impact on Florida and as well as a narrowed focus on workforce-related funding, highlighting the Governor's commitment to fiscal integrity, transparency and accountability in implementing the ARRA in Florida. As implementing the ARRA is now an additional measure of the workforce system's efficiency, effectiveness and overall success, Workforce Florida continues to work on several fronts with Don and the Florida Office of Economic Recovery to ensure that as we deploy these funds throughout the system to support individuals looking to re-enter and advance in the workforce, we continue to keep these important tenets visible and in practice.
Workforce & Economic Development
 
Workforce Florida Committee Offers Definition of "Green Jobs"
It was a distinct pleasure to join the Sustainability and Infrastructure Committee on May 8 for their public workshop on Defining Green Jobs in Florida's Economy. That workshop, held in Tallahassee, was the catalyst for a whirlwind of activity involving the committee, led by Lila Jaber, and Workforce Florida staff members, including Debbie McMullian and Andra Cornelius, that has culminated in an important milestone in Florida's effort to cultivate a green economy. The draft report that resulted from the expert testimony, public input and national research is set to go before the Executive Committee for endorsement of the proposed definition for Florida that will serve as an early resource in our continuing efforts to expand green employment and business opportunities, with a special emphasis on maximizing opportunities created through the American Recovery and Reinvestment Act.
Federal Stimulus Update

Stimulus Funding Boosts Incumbent Worker Training Grants
Included in the Fiscal Year 2009-2010 State Budget approved by the Florida Legislature and signed by Governor Crist is an additional $2 million for Incumbent Worker Training (IWT) grants. By law, each year $2 million is set aside for IWT, so the new funding brings the total available to Florida businesses starting July 1 to $4 million. The additional $2 million is made possible through American Recovery and Reinvestment Act (ARRA) funds.
 
IWT, which reimburses businesses for a portion of their customized training costs for employees, is a major component of the Workforce Florida talent tool kit. It supports businesses' needs to upgrade the skills of their existing workforce.
 
Given the intent of federal stimulus dollars, Workforce Florida also is able to offer some additional flexibility and special eligibility requirements for the ARRA-backed IWT. First priority for this funding will be given to companies that need to train workers to avoid immediate layoffs. The funds also will provide 75 percent reimbursement to eligible companies, except in rural counties and Rural Areas of Critical Economic Concern (RACEC), where the reimbursement rate will be up to 100 percent. Companies in RACECs and rural counties, however, will be required to match training funds at 50 percent, while companies in other areas will be required to match training funds at 25 percent. Also, instructor's wages will be capped at $35 per hour, an increase from the $25 per hour associated with traditional IWT grants. Businesses receiving grants will have 12 months from the time of the award to complete training. Consortiums are encouraged to apply. Businesses eligible for IWT, whether through traditional funding or ARRA, are those in Qualified Targeted Industries as outlined by Enterprise Florida. For more information on IWT, contact Catherine Kennedy at ckennedy@workforceflorida.com.
Telling the Workforce Story

I recently enjoyed sitting on a panel, along with Dale Brill, Director Of the Governor's Office Of Tourism, Trade And Economic Development, at the Florida Economic Development Council's 2009 conference, To Innovation and Beyond: Florida's Economic Development Conference. I talked about many of the things our innovative workforce system is doing to make talent Florida's key competitive advantage.
 
Also in June and July, I'll be participating in a series of regional forums organized by one of our major partners, Enterprise Florida, which is charged with creating the state economic development plan. I hope many of you who receive this monthly report will participate in one or more of these important forums to lend your valuable perspective.
Accolades
 
Florida Economic Development Council Recognizes Outstanding Workforce Professionals
The Florida Economic Development Council (FEDC) recently presented Andra Cornelius, CEcD, Workforce Florida's Vice President of Workforce Development Opportunities, with a prestigious accolade: The Toni Jennings Workforce Development Professional of the Year Award. Cornelius has more than 20 years of economic and workforce development experience including 12 years of service to Florida's workforce system.
 
The Toni Jennings Workforce Development Professional of the Year Award was first given in 2007 to honor and recognize the former Lieutenant Governor's exceptional leadership in revamping Florida's workforce system to respond to critical workforce needs and to advance local, regional and state economic development.
 
FEDC President and CEO Amy Evancho said that Andra's "commitment to workforce and economic development is remarkable, and her ingenuity and enthusiasm have been critical to the state's efforts to develop and implement strategies to ensure Florida continues to develop high-quality talent."
 
We are fortunate to have Andra as a key leadership member of the Workforce Florida Team.
 
Also recognized was Heartland Workforce Executive Director Roger Hood, who received the FEDC's Volunteer of the Year award. Roger was applauded for his contributions to workforce and economic development as well as his efforts to generate extraordinary workforce opportunities to benefit citizens in his region through partnerships and innovative ideas.
 
"We're very grateful to have a person so entrenched not only in workforce development but also in economic development in Florida," said FEDC President and CEO Amy Evancho.
 
Please join me in congratulating Andra and Roger on these well-deserved honors.
Online Archive

Missed an issue?
Past issues of my President's Report are available on the Workforce Florida Web site and by clicking here for the archive.
Key Dates

Enterprise Florida Regional Strategic Planning Forums
June 10: Northeast Forum. St. Augustine
June 17: Southwest Forum. Ft. Myers
June 23: East Central Forum. Orlando
June 25: Tampa Bay Forum. St. Petersburg
July 14: Miami Global Commerce Forum. Miami Gardens
July 15: South Central Forum. Sebring
July 23: West Palm Beach Regional Strategic Planning Forum. West Palm Beach
July 29: Northwest Forum. TBD
July 30: State and Regional Forum. Tallahassee
 
June 11:  The Florida Office of Small Business Advocate and the Florida Small Business Development Center Network Small Business Issues Forum. Tallahassee

June 10-11:Enterprise Florida Board of Directors Meeting. Orlando
 
June 24: Space Florida Board of Directors Meeting. Cape Canaveral
 
Florida Chamber of Commerce Post-Session Briefings
June 12: Orlando
June 19: Pensacola
June 25: Melbourne
Thank you for your commitment to creating a world-class workforce in Florida.
 
Sincerely,

Chris Hart Signature

Chris Hart IV
President/CEO
Workforce Florida, Inc.
Table of Contents
Governance
Workforce & Economic Development
Federal Stimulus Update
Telling the Workforce Story
Accolades
Online Archive
Key Dates
Workforce Snapshot
Florida's
Workforce:

9,239,000

Unemployment Rate:
9.6%

Job Growth:
Education and Health Services
Up 17,000*

*Education/Health Services is the only sector among Florida's major industries currently gaining jobs.


Source: Florida Labor Market Statistics Center (April 2009 data)