Finally, a trade journal worth trying.

Greetings!

Just a short note this week (hard to believe, I know). Last week's survey revealed a high level of interest in marketing, education, and destination wedding information. That said, I want to be sure you are in the loop on a new marketing tool and some upcoming events.

Much of this email is specifically geared to wedding professionals, but even if wedding-related events are not your "thing", I encourage you to take a moment to review the marketing trade journal discussed below as I think much of the valuable information can be translated to almost any event related business.

As always, wishing you the very best,

Kim Sullivan
Senior Vice President, Chief Marketing Officer
Event Planners Association
ksullivan@EventPlannersAssociation.com
www.EventPlannersAssociation.com

A Trade Journal Worth Trying!
WedLock - The Marketing Journal for Wedding Professionals

I am very excited to tell you about a brand new trade journal I have been reviewing. If you have read any of my newsletters and articles, you know I am "all about marketing" and as I read through the press copy, I was definitely impressed with the content covered.

While this Journal is definitely geared toward the wedding professional, the information can easily be translated to most, if not all of our members' businesses.

Marketing is one of the toughest areas to get a handle on for most business owners, which is the reason we provide so much information on the subject and why I am excited about the Journal.

The producers of WedLock have managed to take very complex subject matter and break it down into easy-to-understand chunks of useful information. With articles written by industry leaders on subjects such as search engine optimization, social media strategies, utilizing YouTube, and improving your sales techniques, I think you will find tremendous value - all in one place. Geared toward the business owner, this Journal can improve your online and online marketing and ultimately help you build your business!

I encourage you to visit the Wedlock website to learn more about the Journal through the videos they have created. We have negotiated a 15% discount off the monthly subscription price for all EPA members. Use coupon code EPA2010 when you order.

After you view the site I would love to hear your opinion about WedLock, so if you have a minute, just hit reply to this email and give me your thoughts. Thanks!

Kim

Love Mexico Weddings - Get the education you need to effectively have a destination wedding in the 10 top areas of Mexico!

Mexico Destination Education

Mexico is the ultimate destination for weddings, honeymoons, bachelor/bachelorette getaways and more, offering a diverse mix of culture and tradition as well as world-class accommodations, beautiful beaches and top-notch services.

More than 300,000 destination weddings of US couples take place every year and Mexico is one of the most popular international destinations for this market. So the question becomes, how can your business capitalize on this market? We bring to you LOVE MEXICO!

Love Mexico is a unique one-day symposium and networking event developed by The Mexico Tourism Board and MexicoWed to build awareness for Mexico as the premiere destination for weddings, honeymoons & romance.

At Love Mexico you will find:

The most specialized exhibition of Mexican tourism offices, hotels, resorts and wedding suppliers.
Top Notch Education: *Now featuring the "Mexico´s Destination Wedding Specialist" Training for travel professional and wedding planners endorsed by the AFWPI. This 4 hour program will provide useful tools to sell Mexico as a romance destination.
Prizes & FAM Trip opportunities all day long.

EDUCATIONAL PROGRAM FOR PROFESSIONALS

Upon completion of the Training Program, destination wedding professionals will be awarded a distinctive logo & certificate signifying expertise in destination weddings. Professionals will also have the opportunity to meet representatives from the most important destinations and properties.

Click here for more information on the Love Mexico destination wedding program. Meetings will be held May 11 in LA and May 13 in NY.

Mexico´s Destination Wedding Specialist Program is endorsed by the Mexico Tourism Board and the AFWPI. AFWPI is an affiliate partner to the Event Planners Association.

Are you a Certified Professional Wedding Consultant?

ACPWC, the EPA's official certification program offers personalized classes throughout the U.S. The next series of classes will be taught in Dallas, TX,
May 17 - 20.

Click here for more information on ACPWC courses.

For more information about the benefits and services provided by the Event Planners Association please visit our website.

Thanks for reading!

Kim Sullivan
Event Planners Association
ksullivan@EventPlannersAssociation.com
www.EventPlannersAssociation.com