The EPA Advocate                                                                         March  2010 
Event Planners Association banner
Event Planners Association banner
In This Issue
NEW EPA MEMBERS
AMUSEMENT INSURANCE
MARKETING 101
LIABILITY ISSUES WITH BORROWED EQUIPMENT?
WEDDING PLANNER CERTIFICATION
MEDIA OPPORTUNITY FOR EVENT/WEDDING PLANNERS
Quick Links
Join EPA
Visit EPA Forum
About Us
Join Our Mailing List
---------------------
New EPA Members


Humble Party Rentals
Bunch O' Bull
Association for Wedding Professionals International
Coastal Castles, LLC
2 Bounce
Charleston Jump Castles, LLC
Jeremy's Concessions
Happy Food Depot
Lone Star Inflatables
Party Time Adventures
The Bounce House, LLC
Inflatabilities, LLC
Happy Days Entertainment
Great Day Party Rentals
Aloha Bouncers
Leapin' Lizard Moonwalks
Jerry's Jumpers
Unforgettable Events
All Aboard Trackless Trains of DFW
Graham Event Management Services, LLC
Fun Jumps Entertainment, Inc
Reichenberger's Pumpkin Patch & Corn Maze
Adrenaline Entertainment, LLC
Fiesta-N-Jump
Jump-N-Slide
Fun 4 All Party Services, LLC
Party Events, Inc
Buckin Bounce Adventures, LLC
Roseann Mendoza
RJC Concessions
Action Bungy Jump
Hampton Roads Inflatables
Flip-N-Fun Party Rentals
Climb Mt. Rushmore

Learn more about a member by clicking on the company name.
(No link means no website yet)
---------------------

AMUSEMENT INSURANCE
Moonwalk
Warmer springtime temperatures represents the beginning of the season for many amusement companies.

If you have not already secured your liability insurance check out our new web-based application.  The EPA works with all major A-rated insurance carriers to find you the best rate
and policy to meet your needs.

Get a quote.

--------------------
The Event Planners Association is proud to offer discounts on products and services from our corporate partners.
OfficeMax logo
Choice Hotels

Alamo Car Rental

Hertz Car Rental

National Car Rental

$50 Off

Wedding Wire Logo

Pixability Logo
Greetings!

The past 2 weeks have been very exciting.  So far I have spent 3 days in Las Vegas at Fun Expo, attended a TrainerTainment Seminar (awesome) and spent time with industry professionals at several networking events.  It is exhilarating to experience all of the creativity, passion, commitment and desire for success that people have for their businesses and their industry.

With that in mind, several articles are included in today's newsletter to help you achieve that success you so desire.  As promised, we are going to spend time on marketing over the next few months.  Below you will find my version of  "Marketing 101".  It's the perfect place to start to answer the many questions we get on this subject.

You will also find information on a common practice in the inflatable industry and how it can affect your company as well as a request from a TV producer looking for planners of double weddings.

Be sure to check out our new feature in the blue column to the left.  Now you can learn more about new EPA members just by clicking on their company name.


I am always open to your suggestions, ideas and needs - click here to email me.

Wishing you the best,


Kim

Kim Sullivan
Senior Vice President & Chief Marketing Officer
Event Planners Association
ksullivan@eventplannersassociation.com
www.eventplannersassociation.com
MARKETING 101

What does the term "marketing" mean to you?  Most people associate it with creating awareness of a product or company.  However, marketing really encompasses so much more and is a very broad term used to describe the strategic portion of business.  

Marketing includes but is not limited to the following areas of planning and activity:

Business, Product & Market Development  
Market Research & Competitor Analysis
Pricing Strategy  
Corporate Identity  
Brand Identity & Development  
Promotions
Public Relations
Customer Service

As with many things there are steps that should be followed on the path to success.  When developing or reviewing your marketing plan you should be able to write a statement addressing each point below.  If you haven't already done this for each product or service you offer, I suggest you use this as a guideline to assist you clarify your marketing strategy and messages.

Read more...
INSURANCE

"Hey buddy, may I borrow your obstacle course?"


How familiar is that statement?  How often do you as an Amusement Rental operator go to one of your friendly competitors and borrow or sub-contract a piece of equipment for an event?  Or better yet, sub-contract out that special "Jack Sparrow" character/entertainer for a child's party?  If you are at all like your colleagues in our industry you should find yourself in this situation on a fairly regular basis.  The question of the day is...how does this affect my company's liability and insurance?

 

Picture this scenario.  You have a large party booked for the weekend and the customer demands an obstacle course.  Unfortunately you don't have one in your inventory, but your good friend down the street does, so you work out a handshake deal and borrow his unit.  Fast forward to the party, where 'little Johnny' catches his ankle on a small tear in the unit...broken ankle.  'Little Johnny's' parents are all up in arms and a claim ensues.  Whose insurance company is going to pay for this, yours or your buddies?  Well, in the absence of proper contracts and documentation, the answer is most likely YOURS, which could ultimately impact your rates and insurability.

 

So how do you avoid this situation?  It's easy, by practicing a pretty simple and basic Risk Transfer technique that has been used for years in the construction and service industries. Read more...


Click here to get a quote.
WEDDING PLANNER CERTIFICATION
The EPA is very excited to announce its partnership with the Association of Certified Professional Wedding Consultants (ACPWC). ACPWC logo

ACPWC will serve as the EPA's official certification program for wedding planners, bringing the finest training and certification available to the premier service provider in the events industry.

More about ACPWC

More about EPA

NY/LA producers looking for planners of double weddings!

The following information was sent to us by a production company developing a new show on double weddings.  Please email Andrew at the email below if you are interested in more information.

"A NY/LA based TV Production company is seeking couples or event coordinators who are planning a double wedding (two brides/two grooms or any combo!) within the next 6 months. We are also looking for newly-weds who held double weddings within the last few years.  Couples might be featured on a cable network documentary series. Your geographic location is unimportant, but willingness to share the process with our cameras at every stage is a must.  Please be outgoing, verbal, fun and a little "larger-than-life". Note: This is NOT a Bridezilla show looking to manufacture drama; we figure two brides is excitement enough!  Interested parties should be prepared to submit copies of photos/videos so we can get a sense of your personality, humor and romantic style.

Please reply via email to 
evidentent@gmail.com and more details will be sent your way. Thanks in advance for your interest!"


For more information on any of the subjects discussed in this newsletter please visit our website and forum.

Follow us on  Event Planners Association on Twitter  and   Event Planners Association on Facebook .  

We look forward to working with you to provide the best products and services available for your company. 

Warm Regards,

Kim Sullivan
Senior Vice President & Chief Marketing Officer
Event Planners Association
Follow me on Event Planners Association on Twitter.