--------------------- New EPA Members
Humble Party Rentals Bunch O' Bull Association for Wedding Professionals International Coastal Castles, LLC 2 Bounce Charleston Jump Castles, LLC Jeremy's Concessions Happy Food Depot Lone Star Inflatables Party Time Adventures The Bounce House, LLC Inflatabilities, LLC Happy Days Entertainment Great Day Party Rentals Aloha Bouncers Leapin' Lizard Moonwalks Jerry's Jumpers Unforgettable Events All Aboard Trackless Trains of DFW Graham Event Management Services, LLC Fun Jumps Entertainment, Inc Reichenberger's Pumpkin Patch & Corn Maze Adrenaline Entertainment, LLC Fiesta-N-Jump Jump-N-Slide Fun 4 All Party Services, LLC Party Events, Inc Buckin Bounce Adventures, LLC Roseann Mendoza RJC Concessions Action Bungy Jump Hampton Roads Inflatables Flip-N-Fun Party Rentals Climb Mt. Rushmore
Learn more about a member by clicking on the company name. (No link means no website yet)
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AMUSEMENT INSURANCE
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Warmer springtime temperatures represents the beginning of the season for many amusement companies.
If you have not already secured your liability insurance check out our new web-based application. The EPA works with all major A-rated insurance carriers to find you the best rate and policy to meet your needs.Get a quote.--------------------
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The Event Planners Association is proud to offer discounts on products and services from our corporate partners.
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Greetings!
The
past 2 weeks have been very exciting. So
far I have spent 3 days in Las Vegas at Fun Expo, attended a TrainerTainment Seminar
(awesome) and spent time with industry professionals at several networking
events. It is exhilarating to experience
all of the creativity, passion, commitment and desire for success that people
have for their businesses and their industry.
With that in mind, several articles are included in today's newsletter to help you achieve that success you so desire. As promised, we are going to spend time on marketing over the next few months. Below you will find my version of "Marketing 101". It's the perfect place to start to answer the many questions we get on this subject.
You will also find information on a common practice in the inflatable industry and how it can affect your company as well as a request from a TV producer looking for planners of double weddings.
Be sure to check
out our new feature in the blue column to the left. Now you can learn more
about new EPA members just by clicking on their company name.
I am always open to your suggestions, ideas and needs - click here to email me.
Wishing you the best,
Kim
Kim Sullivan Senior Vice President & Chief Marketing Officer Event Planners Association ksullivan@eventplannersassociation.com www.eventplannersassociation.com
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MARKETING 101
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What does the term "marketing"
mean to you? Most people
associate it with creating awareness of a product or company. However, marketing really encompasses so much
more and is a very broad term used to describe the strategic portion of
business.
Marketing includes but is not
limited to the following areas
of planning and activity:
Business,
Product & Market Development
Market Research & Competitor Analysis 
Pricing Strategy
Corporate Identity
Brand Identity & Development
Promotions
Public Relations
Customer Service
As
with many things there are steps that should be followed on the path to
success. When developing or reviewing your marketing
plan you should be able to write a
statement addressing each point below. If
you haven't already done this for each product or service you offer, I
suggest
you use this as a guideline to assist you clarify your marketing
strategy and messages. Read more...
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| INSURANCE |
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"Hey buddy, may I borrow your obstacle
course?"
How familiar is that
statement? How often do you as an
Amusement Rental operator go to one of your friendly competitors and borrow or
sub-contract a piece of equipment for an event?
Or better yet, sub-contract out that special "Jack Sparrow"
character/entertainer for a child's party?
If you are at all like your colleagues in our industry you should find
yourself in this situation on a fairly regular basis. The question of the day is...how does this
affect my company's liability and insurance?
Picture this scenario. You have a large party booked for the weekend
and the customer demands an obstacle course.
Unfortunately you don't have one in your inventory, but your good friend
down the street does, so you work out a handshake deal and borrow his
unit. Fast forward to the party, where
'little Johnny' catches his ankle on a small tear in the unit...broken
ankle. 'Little Johnny's' parents are all
up in arms and a claim ensues. Whose
insurance company is going to pay for this, yours or your buddies? Well, in the absence of proper contracts and
documentation, the answer is most likely YOURS, which could ultimately impact
your rates and insurability.
So how do you avoid this
situation? It's easy, by practicing a
pretty simple and basic Risk Transfer technique that has been used for years in
the construction and service industries. Read more...
Click here to get a quote.
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WEDDING PLANNER CERTIFICATION
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The EPA is very excited to announce its partnership with the Association
of Certified Professional Wedding Consultants (ACPWC). 
ACPWC will serve as the EPA's official certification program for wedding
planners, bringing the finest training and certification available to the
premier service provider in the events industry.
More about ACPWC
More about EPA
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| NY/LA producers looking for planners of double weddings!
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The following information was sent to us by a
production company developing a new show on double weddings. Please
email Andrew at the email below if you are interested in more
information.
"A NY/LA based TV Production company is
seeking couples or
event coordinators who are planning a double wedding (two brides/two
grooms or
any combo!) within the next 6 months. We are also looking for newly-weds
who
held double weddings within the last few years. Couples might be
featured
on a cable network documentary series. Your geographic location is
unimportant,
but willingness to share the process with our cameras at every stage is a
must. Please be outgoing, verbal, fun and a little "larger-than-life".
Note: This is NOT a Bridezilla show looking to manufacture drama; we
figure two
brides is excitement enough! Interested parties should be prepared to
submit copies of photos/videos so we can get a sense of your
personality, humor
and romantic style.
Please reply via email to evidentent@gmail.com and more details will be sent your way.
Thanks in advance
for your interest!"
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For more information on any of the subjects discussed in this newsletter please visit our website and forum. Follow us on  and  . We look forward to working with you to provide the best products and services available for your company.
Warm Regards,
Kim Sullivan Senior Vice President & Chief Marketing Officer
Event Planners Association Follow me on .
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