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Greetings!
Happy New Year! I love January. The holiday decorations
are packed up and put away, and my closets, drawers, and files are all resorted, reorganized
and re-filed. January is when I clean
out last year's clutter - physically and mentally. I draw a line in the sand and look to what
the new year will bring. More
specifically, I look to what I need to do to reach the goals I set for myself
in the major areas of my life. I have
included some tips in the newsletter below to help you set and keep your goals. Remember - you can't reach a goal not defined.
The EPA is here to help you reach your goals. In
addition to our core areas of expertise
- legal assistance, insurance, and
internet marketing, we are adding educational
and certification programs (see below), a blog, new markets, increased marketing and
possibly regional chapters (we get inquiries about this almost daily) - all this year! These programs, services and benefits are
designed to help you succeed.
Watch for our next newsletter which will focus on marketing your business. Based on the responses to the question, "What
is your biggest challenge in business?" sent in a couple of months ago, this area seems to hold the most mystery for business owners.
Be sure to check
out our new feature in the blue column to the left. Now you can learn more
about new EPA members just by clicking on their company name.
I am always open to your suggestions, ideas and needs - click here to email me.
Wishing you the best,
Kim
Kim Sullivan
Senior Vice President & Chief Marketing Officer
Event Planners Association
ksullivan@eventplannersassociation.com
www.eventplannersassociation.com |
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HOW TO KEEP NEW YEARS RESOLUTIONS ~
5 GOAL SETTING TIPS
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By Lyndsay Swinton
"What am I doing? Where am I going? There's got to be more to life than this!...." New Years resolutions spring up from our attempts to answer such tricky questions.
I won't pretend to know the answers, but I can share 5 goal setting tips on how to keep New Years resolutions. After all, the quickest New Years resolutions to be broken are usually quickly formed, poorly thought out goals.
Goal Setting Tip 1 - Once a year is enough, thanks!
It's healthy to ask big questions about where your life is going, but ask them too often and you'll end up in a bog of directionless despair. Take the pressure off, and only ask the big questions once, or at most, twice a year.
Goal Setting Tip 2 - 7 is the magic number
George Miller, a 1950's psychologist, proposed that we can only deal with 7 bits of information at any one time. Any more information and we need to group things into more memorable, manageable chunks. So when you create your New Year master plan, keep goals down to a manageable number and group similar areas.
Goal Setting Tip 3 - I say tomayto, you say tomaato - let's call the whole thing off!
Read more...
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WHAT IS LIABILITY INSURANCE & DO I NEED IT?
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Do you cross your fingers and just hope no one gets hurt at an
event you are participating in or planning? How much is peace of mind
for you and your family worth?
This is the time of year when we
are inundated with phone calls from small business owners looking for
information about insurance. Since providing general and
professional liability insurance to event professionals is one of our core areas
of expertise, we have put together a general overview of what insurance
is to assist you as you plan for the upcoming year's expenses.
Today, many small businesses operate without liability insurance,
with the exception of worker's compensation insurance, which is
required by law. In most cases, business owners simply want to cut down
on operating costs, but in today's litigious climate operating without
liability coverage is a highly dangerous practice.
Liability insurance is designed to offer specific protection
against third party claims. Payment is not typically made to the
insured, but rather to someone suffering loss who is not a party to the
insurance contract.
General Liability insurance covers claims of bodily injury or other
physical injury or property damage that may occur on your premises or
at other covered locations where you normally conduct business and are
caused by either direct or indirect actions of the insured. In addition
to covering the claims listed above, GL policies also cover the cost to
defend or settle claims - even if the claims are fraudulent.
Professional Liability (Errors and Omissions) is insurance that covers your company, or you individually, in the event a client holds you responsible for a service you provided, or failed to provide, that did not have the expected or promised results. Even with the best intentions, employees and risk management practices in place, mistakes will be made. If you are in the business of providing a service to your client for a fee, you have an E&O exposure. Professional Liability policies also cover the cost to defend or settle claims.
While many small businesses do not secure general or professional liability
insurance due to the cost of premiums, the out-of-pocket costs in the
event of a claim, for a legal defense or settlement can far exceed
premium costs. In many cases, the costs of a claim could be enough to
shut down a small business. Just one claim can wipe out what took years
to build.
Bottom Line: Without liability insurance, a business can take a
major hit from the litigation process and the owner's personal assets
can become vulnerable. Businesses must consider all potential risk
exposures when deciding how much coverage is appropriate, required and
cost effective.
An EPA Insurance Program Director can assist you in
this evaluation.
Click here to get a quote.
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WEDDING PLANNER CERTIFICATION
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The EPA is very excited to announce its partnership with the Association of Certified Professional Wedding Consultants (ACPWC).
ACWPC will serve as the EPA's official certification program for wedding planners, bringing
the finest training and certification available to the premier service
provider in the events industry.
More about ACPWC
More about EPA
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AMUSEMENT OPERATORS SAFETY CERTIFICATION
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 The Event Planners Association places a high priority on the practice of safe equipment operation for its members and the industry as a whole. Compliance with safety and regulatory guidelines promotes not only consumer safety, but lower insurance premiums and a favorable industry view by the media and the consumer alike.
The EPA Amusement Operators Safety Certification program was developed by EPA Safety Officers in conjunction with the US CPSC, product manufacturers, engineers and risk management professionals. The online study/testing certification program provides you and your employees with equipment specific operational and safety guidelines.
EPA AOS Certification has been praised by EPA approved insurance carriers and merits a discount on insurance premiums.
AVAILABLE ONLINE SOON!
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For more information on any of the subjects discussed in this newsletter please visit our website and forum. Follow us on  and  . We look forward to working with you to provide the best products and services available for your company. Warm Regards,
Kim Sullivan
Senior Vice President & Chief Marketing Officer
Event Planners Association
Follow me on  .
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