| Upcoming Tradeshows | 
| IAAPA
November 16 -
20
Las Vegas
Visit us in booth #7716
The Special Event 2010 January 12- 15
New Orleans
Visit us in booth #229
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Monthly Payment Plan for Membership Dues NOW an Option!
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One
of the best values for your hard-earned money has gotten even better!
Due to an unprecedented number of requests, the Event Planners
Association is excited to announce it will now accept membership dues
paid in monthly installments. Lower outlay means more money in your
pocket!
Members
will continue to enjoy the same indispensable membership benefits which
include legal document downloads, consultation and contract review
privileges, internet marketing, specialized liability insurance, and
website design.
There is no longer a need to wait for payment from that next party or event to become an EPA Member.
Click here for more information.
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The Event Planners Association is proud to offer discounts on products and services from our corporate partners.
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Greetings!
Can it really be the middle of October already?! For event companies, the change in season brings with it changes in business. Event and wedding planners are busy gearing up for holiday weddings and parties, while most amusement rental companies are slowing down for the chilly fall and winter months (depending on geographic location, of course).
I like to think change is always good - most of the time, anyway. We've got some exciting changes on the horizon and they will start to take shape over the next few months.
Look for changes and improvements to our website, designed for faster navigation for you and your customers, an interactive blog, and a few awesome new services.
Additionally, we will be incorporating a survey or two in upcoming newsletters. Please take a moment to complete them as the more information we can gather, the more information we can compile and provide back to you in a valuable format.
Tradeshow season is upon us and if you will be attending any of the shows we exhibit at (see side bar), please stop by and say hello. I would love to meet you in person! If you are going to IAAPA, register for a chance to win a free ticket below.
Be sure to check out the Customer Loyalty Value Calculator below. It's a terrific tool to gauge how your company is doing in this area...and what happens when you do better!
Finally, visit our homepage to see our new video section!
Have a great October!
Wishing you my very best,
Kim Sullivan
Senior Vice President & Chief Marketing Officer
Event Planners Association
ksullivan@eventplannersassociation.com
www.eventplannersassociation.com |
WIN ADMISSION TICKETS TO THE IAAPA EXPO!
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The IAAPA Attractions Expo is heading to Las Vegas!
Com e together with more than 28,000 amusement professionals from around the world at the attractions industry's most innovative, educational, and exciting event.
Are you going to IAAPA? We have a limited
number of valuable entrance tickets available to our members ($289 value). To qualify for the random drawing, simply email us with a
short answer to the following question:
What is your biggest challenge in business?
Click here to enter. Deadline for submission is 10/31. Be sure to visit us in booth 7716!
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| HOW TO INCREASE CUSTOMER LOYALTY
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Your company's success is reliant upon your ability to retain your customers. According to Bain & Company, a 5% increase in customer loyalty can lead to an increase in profits from 25% to 95%. These astounding figures represent quicker growth of your company and higher profits for you!
Increase customer loyalty by:
- Providing excellent customer service - every time.
- Provide consistent high quality service.
- Communicate with your customers via newsletters, cards, postcards, social media, etc. Remind them you are there for them when they need you.
- Offer loyalty specials & discounts.
- Offer referral fees or discounts.
Create relationships with your customers and make yourself so valuable that YOU come to mind first when they or someone they know needs your services!
Use this Customer
Loyalty Value Calculator to see how increasing customer
loyalty can add profits to your company! Click here.
A big thank you to Kevin Stirtz, The Amazing Service Guy, for the use of his awesome CLV calculator.
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FROM US TO YOU ~
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Wishing you a happy and safe Halloween! |
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For more information on any of the subjects discussed in this newsletter please visit our website and forum. Follow us on  and  . We look forward to working with you to provide the best products and services available for your company. Sincerely,
Kim Sullivan
Senior Vice President & Chief Marketing Officer
Event Planners Association
Follow me on  .
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