The EPA Advocate                                                                           June 2009
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In This Issue
New Monthly Membership Payment Plan
Member Spotlight - drop.io
Five Grammatical Errors that Make You Look Dumb
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The Event Planners Association is proud to offer discounts on products and services from our corporate partners.
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Choice Hotels

Alamo Car Rental

Hertz Car Rental

National Car Rental


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Greetings!

Summer is finally here and with the warm weather comes the busy season for event & wedding planners, caterers, entertainers, and amusement rental companies!

We are happy to report that overall, our members tell us "business is good".  While most are having to work harder for their money and diversify their services, business remains profitable for the majority in this tough economic environment.

As a reminder, the Event Planners Association is designed to save members money by combining specialized business essentials such as liability insurance, legal needs and internet marketing into a cost effective, one-stop, solution oriented package.  Call 866-380-3372 with questions or visit our website for more information.

Additionally, the EPA is always on the lookout for products and services to benefit our members.  Check out the New Payment Option and the Member Spotlight below.  We think many of you will find tremendous value in the services of one of our newest members, drop.io.  The Helpful Hints section is a quick read and will help you to put forth your best - every time you write.

Wishing you a profitable summer!

Kim Sullivan
VP, Chief Marketing Officer
Event Planners Association
WHAT'S NEW
Event Planners Association Logo
Monthly Payment Plan
for Membership Dues
NOW an Option!


One of the best values for your hard-earned money has gotten even better!  Due to an unprecedented number of requests, the Event Planners Association is excited to announce it will now accept membership dues paid in monthly installments. Lower outlay means more money in your pocket!

Members will continue to enjoy the same indispensable membership benefits which include legal document downloads, consultation and contract review privileges, internet marketing, specialized liability insurance, and website design.

There is no longer a need to wait for payment from that next party to become an EPA Member.  Click here for more information.

MEMBER SPOTLIGHT
Meet our newest member:                                  
 drop.io logo
An easy-to-use, award winning online collaboration and file sharing service, drop.io first approached us a couple of months ago.  We quickly saw how valuable this service could be to all types of event planners and worked with the professional staff at drop.io to develop an exclusive discount for EPA members.

Event planners will now be able to meet their need for online, collaborative organizational tools to conveniently present, share and work with vendors, clients, and co-workers in real-time! 

In contrast to FTP, drop.io, which has been featured in The New York Times, Fortune Magazine, and PC Magazine, among others, is simple for users to set-up and access, fast for 'on-the-fly' sharing of any files any way, professional for all client communications...and at a fraction of the cost typically associated with these types of services!

We are excited to bring drop.io into the EPA family and encourage you to visit drop.io to learn more about a service that can transform how you do business.
HELPFUL HINTS
Five Grammatical Errors that Make You Look Dumb
by Brian Clark

One thing blogging and good copywriting share is a conversational style, and that means it's fine to fracture the occasional rule of proper grammar in order to communicate effectively. Both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an EM dash is the correct choice-all in order to write in the way people actually speak.

But there are other mistakes that can detract from your credibility. While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.

Here are five mistakes to avoid when blogging and writing web copy.

1. Your vs. You're

Read more...
For more information on any of the subjects discussed in this newsletter please visit our website and forum.

We look forward to working with you to provide the best products and services available for your company. 

Sincerely,

Kim Sullivan
VP, Chief Marketing Officer
Event Planners Association