Greetings!
Can you guess what one of the most important factors is in determining whether you will get repeat business?
Drum roll please...it's Customer Service (ok, no groaning). We all know people want to feel important and be treated with respect and there is no doubt this is an area in which we can all do better. The fact is it costs a lot more to win a new customer than to retain an existing customer. This month we will focus our communication on improving customer service.
To kick off CS month I though you would really enjoy this short, poignant article sent to me by one of our members, Beth Standlee of TrainerTainment. Beth's daughter, Leslie, writes of an extraordinary experience that has the power to change how we think about ordinary events.
And, while we are on the subject of customer service...
Due to an unprecedented number of requests, I am excited to announce that the Event Planners
Association will now accept membership dues
paid in monthly installments. Same indispensable benefits, more money in your pocket! Click here for more information.
As always, wishing you the very best,
Kim Sullivan
VP, Chief Marketing Officer
Event Planners Association |
