That's the question posed by writer John Carroll in the current issue of American Way magazine, the bi-weekly in-flight magazine read by an average 1,437,000 travelers per issue.

Based on a lengthy conversation that I had with Carroll several months ago, the article features my personal brand of "Certified Tax Relief" delivered in aspirin bottles filled with mints.

The inspiration for this came from The Brand Dame, Lyn Chamberlin, president of skye|PR when I attended one of her personal brand workshops. This workshop transformed my business (thanks, Lyn!) and I will never think of myself or my business in the same way again.

Read the entire article here:  A Brand New You.