The Internet Minute
January 2012
"Helping You Better Understand and Leverage the Power of the Internet."
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Eric Cook, Certified Internet Business Consultant
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Greetings!

Dog's Skiing
We want to go skiing...!
Welcome to this month's issue of the Internet Minute. Hard to believe we are through the first month of 2012 (but still lacking the "white stuff" up here in Michigan). So much for the cross-country skiing... Looks like the pooches will  just have to keep waiting for snow.

I've got lots of stuff to share, so let's get going... I hope you enjoy this issue of the Internet Minute! Don't forget to do your "snow dance" for me... ;-)

-Eric

Questions or comments...? eric@poweredbywsi.com
In This Issue...
ZMOT - The New Mental Model of Marketing
iPhone and Android Apps You Should Get
Revive Your Inbox in 21 Days...
ZMOT - The New Mental Model of Marketing... 

In case you have not seen this site yet, I want to make sure that you carve out some time to spend with the folks at Google and educate yourself on what they have coined as the Zero Moment of Truth (ZMOT). Anyone that even comes close to the "marketing function" in their organization really needs to get this on their list of resources.

 

ZMOT  

 

The site features videos, downloadable eBooks and Kindle/Nook versions that you can get for FREE. As you will learn, the way we shop and make choices for products (whether they are tangible products or services), the evolution of the Internet and social sharing is creating a significant shift in what influences our decision making process.

 

I downloaded the Kindle version and literally couldn't put it down. Reading it on my iPad (with the Kindle App - more on Apps below), each chapter started off with a video interviewing experts on the topic, which made for a nice, multi-media experience.

 

I could go on, but rather than reading what I've got to say you really just need to get over to their site and start taking it all in. The cool part is that we are all touched by the ZMOT strategy, whether we are "marketing to" consumers, or on the other end and being "marketed to" by companies. Go get it! 

Speaking of Apps... Here's Some Recommendations For Your "Smart Device"

AppStore LogoWhether you're an iPhone or Android user, you cannot ignore the power of the "App" and how it's literally transformed the phone from something that we used to TALK on, to a much more interactive device.

Recently on my weekly webinar show, Free Webinar Wednesays, we held a discussion on some of our favorite Apps and have been getting a lot of great feedback. In case you missed, it, stop over to our FWW site and check out the webinar archive for the complete show.

Android LogoBut, if you're pressed for time, here are a couple of my favorites that are available on both the iPhone and Android platforms. Just search iTunes or the Android Market and give 'em a try. Oh, and the best part is these are all FREE!

Wunderlist: This handy (and minimalistic) little app is a great "to do" list program that makes it easy to quickly enter tasks and other things that need to get done. You can create categories for better organizing your items and it even syncs with the Wunderlist.com site. Create a free account and start working on your list(s) today!

Endomondo: Using the GPS service on your phone, this handy little app is your "workout partner" and tracks you when you head out for a walk, jog, bike ride or any other activity where you can bring your phone along for the ride. Your activities can be saved on the Endomondo.com website, providing you with a complete history of your workouts and you can manually enter activity (such as swimming) when it doesn't make sense to have your phone on you.

Evernote: I've talked about this program before, but can't create a list of favorite apps without mentioning it. I use this as my own "bookmarking and clipping" solution and capture notes, URLs, voice memos and just about anything else that I come across that I want to remember. You can create tags to help you find information quickly and it syncs with the Evernote.com website and you always have access to your important information.

Google Currents: This is Google's new reader that brings in a variety of news and magazine sources that you can "flip through". It's a quick download, easy to use and you can even bring in your own RSS feeds to keep up on all that's new and interesting.

Kindle: From Amazon.com, this gives you the ability to read your books from any device with this handy app. When you're connected to to the Internet it even syncs your "position" so you can grab another device and pick up where you left off. This is great when I'm on my Android phone and then want to keep reading later on my iPad.

Registered for Free Webinar Wednesdays Yet?
Like what you see here??? Well then be sure to join me weekly (Wednesdays at 1 pm Eastern) on Free Webinar Wednesdays. We cover a lot of great topics each week and would love to have you join us! Register today and see what the buzz is about...
Quick Tip: "Revive Your Inbox" in 21 Days With This Great Course!
 
Keeping on the trend of helping you manage your e-mail (remember, we talked about Boomerang last month), here's a cool course that you can subscribe to that offers a TON of great tips on how to better manage your Inbox.

Revive Your Inbox

Stop over to ReviveYourInbox.com and sign up today to get started. In less than a month you'll have some great ideas on how to regain control (or at least get better at it) of all the e-mail messages that arrive daily.

As a GMail user, they also offered up some great advice for me on better use of labels, filters and other tips, but there are lots of tips for other mail programs too...

We all know e-mail is something we have to do. The good news is that after going through the course and implementing some of the lessons you'll get much better at it. Enjoy!  

 

Thanks for taking the time to read my newsletter. If you have suggestions for future issues or questions, don't hesitate to let me know. See you next month...
 
Sincerely Yours,

Eric Cook, MBA
Internet Consultant
WSI - We Simplify the Internet
(269) 841-5007
eric@poweredbywsi.com
www.poweredbywsi.com

Web Development | Internet Marketing | Paid Search Management
SEO | Site Analytics | Conversion Strategies | E-Mail Marketing
Social Media | Online Document Management | Strategic Planning

Free Weekly Webinars!
Are you subscribed to Free Webinar Wednesdays Yet?
Did you know that I co-founded a weekly webinar show called Free Webinar Wednesdays that airs every Wednesday at 1 pm Eastern? We feature guests from a variety of backgrounds and cover topics ranging from video marketing to leveraging personality assessments in the workplace. You can listen in live each week or catch the shows after they are archived to the site. Either way, it's a great way to keep current on the ever-changing world of technology and business.

Have an idea you'd like to share?
If you'd like to be a guest on the show, let me know. We're always looking for folks to join us so drop me a note or simply reply to this newsletter with your information.

To get in touch with me, give me a call at (269) 841-5007 or via e-mail eric@poweredbywsi.com. I'd love to hear from you!
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