The Internet Minute
September 2010
"Helping You Better Understand and Leverage the Power of the Internet."
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Eric Cook, Certified Internet Business Consultant
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Greetings!

Welcome to this month's issue of The Internet Minute. Here comes Fall with the changing leaves (at least that's the case here in Michigan) and cooler weather. I can't wait!

This month I provide a quick recap of our WSI Excellence & Innovation conference, my speaking schedule and let you know how my triathlon fundraiser went. I'll also mention some cool things we're doing in search marketing... just in case you're interested (be sure to check out the special offer on how you can save $100 on your next campaign)!

I know you're busy, so it's designed to be a fast read... Enjoy!

-Eric

P.S. Even if you missed making a donation before my event, you can still support my fundraising effort and donate at PedalingWithaPurpose.org and help me fight childhood cancer!

Pedaling with a Purpose

Questions or comments...? eric@poweredbywsi.com
In This Issue...
WSI Is Excellent & Innovative - 2010 Global Conference
Speaking Schedule - See You In October?
$1,000 Raised To Fight Childhood Cancer!
WSI's Global Conference - Excellence & Innovation 2010...

WSI E&I ConventionFor the third year since becoming a consultant under the "WSI banner", I'm returning from our E&I Conference totally jazzed about my industry and what we are doing for businesses online. The web is changing so much every day and it's this pace that really excites me and how we can really help our customers better understand and leverage the power of the Internet.

This year we had some exceptional keynote speakers, including the best-selling author and analytics guru, Avanash Kaushik. I've been reading his books about analytics and online marketing and his presentation did not disappoint! Talk about getting some great takeaways for my customers... Wow.

I've blogged about this year's conference if you're interested in reading more. I even got the opportunity to present on Blogging to Build a Reputation one of the days and there were tons of other great sessions that I attended. While the weather in Miami Beach could have been better, I didn't get out much due to the schedule, so it was almost nice the "temptation" of sunshine and warm weather wasn't part of this year's event. Hope you enjoy the post.
Will I See You in October? My Speaking Schedule - On the Road

Those of you who know me, know that I love to be in front of a crowd sharing information and helping teach people new things. That's why I'm so excited for October because I will be presenting at three more events "spreading the gospel" about doing business online. If you're going to be at any of the following events, be sure to come up and say hi. I'd love to see you in person.

The Payments Authority Concepts 2010
October 7-8, Boyne Resort, Michigan
I presented last year at this conference in Kalamazoo, MI and this year The Payments Authority is having me come back for two sessions. I'll be talking about how to develop a blogging strategy in the banking sector as well as presenting during the closing general session on technology trends and innovative ways to engage the Internet to interact with your customers.

Bank Technology Summit 2010
October 18-19, Christian Brothers University, Memphis, TN
This conference is an invite-only event put on by my good friend Jimmy Sawyers of Sawyers & Jacobs, LLC. I presented last year at this conference and the response was so positive, they've asked me to come back!

This year, I'll be talking about the "digitization" of marketing and how surf, search and social technologies are changing the way we market in the "Internet age". Plus, they are giving me 1.5 hours to talk, so watch out! :-)

Plus, I'm real excited that Lee Wetherington will also be at this event and hopefully we'll get some time together. Seems the last few times we've been at the same show, we have missed each other (or got 5 minutes to chat while one of us was on their way back to the airport). If you've ever been fortunate enough to hear Lee present, you can appreciate why I'm looking forward to seeing him again.

Nebraska Bankers Association Bank Marketing Conference
October 20-21, Lincoln, NE
As is the case with the other two events this month, this conference is also a "return visit" and I had the pleasure of speaking to the NBA's Technology Conference earlier this year. This time around I'll be presenting to their marketing professionals and sharing all sorts of information about how social technologies are changing the way consumers make their purchase decisions and build relationships with the businesses they are doing business with.

Need A Speaker For Your Next Event Or Conference?
As you can see from the events I'm doing this month, my "ask back" track record is pretty good, so I must be doing something right. So, if you are holding an event and looking for a speaker to help bring attendees up to speed on what the changes in the Internet mean for their businesses, please keep me in mind. I'd love to hear from you and see how I can help! eric@poweredbywsi.com or (269) 841-5007.
Thanks For Helping To Raise $1,000 To Fight Childhood Cancer!

Shayne and Eric at Rev3 Tri i Cedar PointOn September 12, 2010 I completed my first "half-iron distance" triathlon at Cedar Point in Sandusky, OH. I had two goals for the event, and pleased to say that I accomplished both of them.

My good friend, Shayne, and I trained all year for the event and had a great time that weekend together. It was his daughter, Christi, that inspired me to create Pedaling with a Purpose, and hopefully my efforts help to keep her spirit alive.

#1 was to finish in under 6 hours. Well, I came across the line at 5 hours and 52 minutes. Yae!

#2 (and more important) was to raise money to help support the fight against neuroblastoma, a rare form of chiildhood cancer. Thanks the support of family and friends, I'm pleased to say that we generated $1,000 in donations.

Even though the event is over, it's still not too late to make a contribution. Simply visit my online donation page to make your donation today (debit and credit cards accepted). Funds raised go to support the Children's Neuroblastoma Cancer Foundation, a 501C3 non-profit organization, so your contribution is tax-deductible to the full extent of the law.

I'm already trying to pick my event for next year, so if you've got any ideas let me know. In the past I've also done the 100-mile Lumberjack 100 mountain bike race and possibly thinking of riding the National 24-Hour Road Challenge again. We'll see what 2011 brings... but I know for sure I'll be doing it to raise some more money to help fight childhood cancer.
Thanks for taking the time to read my newsletter. If you have suggestions for future issues or questions, don't hesitate to let me know. See you next month...
 
Sincerely Yours,

Eric Cook, MBA
Internet Consultant
WSI - We Simplify the Internet
(269) 841-5007
eric@poweredbywsi.com
www.poweredbywsi.com

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