The Internet Minute
January 2010
"If you're not working with WSI, the Internet is not working for YOU."
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Eric Cook, Certified Internet Business Consultant
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Greetings!

Remember Things in EvernoteWelcome to the first issue of The Internet Minute for 2010. It's designed to provide you with helpful information about doing business on the Internet, as well as quick tips to get the most out of the 'net. I know you're busy, so it's designed to be a fast read... Enjoy!

Questions or comments...? eric@poweredbywsi.com

P.S. Be sure to check out the section on Evernote, a great program that can help you keep all of those pesky "to-do" lists organized this year!
In This Issue...
Nike and Apple Help my New Year's Resolution
Two More Banks Get New Websites With WSI
Introducing Evernote - Remember Your "Stuff"
Nike + iPod = Cool Training Buddy (Support That New Year's Resolution)

Nike Plus iTouchFor those of you who may not know me very well, I like to consider myself somewhat of an outdoor enthusiast. While my primary sport of choice for the past several years has been cycling (both road and mountain), this past year I got "bit" by the triathlon bug and now spending time running and swimming in addition to my time in the saddle.

For 2010 my goal is to complete a Half Ironman triathlon on September 12 at Cedar Point. If you're not familiar with triathlon distances, that's a 1.2 mile swim, 56 mile bike and 13.1 mile run. I also plan to use this event to raise money to help fight childhood cancer and September just happens to be Childhood Cancer Awareness Month.

To help with my running training, I recently picked up the Nike+ sensor for my running shoes that "talks" to my iTouch to keep me motivated. Very cool!

Nike Plus Sensor PouchNo, you don't need to be training for triathlons to get the benefit out of the Nike+ device, and it works just as well with walkers or the occasional runner. The sensor (which goes in your Nike shoes or you can purchase a "pouch" that attaches to your shoestrings) measures your steps and communicates back to your iTouch or iPod Nano just like a pedometer. It even works with the iPhone!

You can track your distance, pace and can even download audio workouts (led by real coaches) for you to listen to while exercising. This past weekend I was in Chicago and took my iTouch for a run along Lakeshore Drive. I told it I wanted to do a 10k and it counted off the KMs for me, letting me know when I reached the half-way point, so I knew when to turn around.

Once you are done, you simpliy plug in your device to your computer and sync with iTunes just like you would if you wanted to get more music. But, this is where the "magic" happens. Your results (if you want) are uploaded to your own personal Nike page and you can share your results with friends and even sync it up with Facebook and Twitter (talk about motivating yourself with peer pressure)!

Feel free to check out my http://my.nike.com/ericcook site and see how I'm doing. I'm not breaking any land-speed records, but it's been nice to go back and review my runs and see the progression.

So, if getting "more fit" is a resolution you set for yourself this year, as it was for me, you should check out the Nike+ system. It's a good way to meausre your results and have some fun along the way!
Customer Stories and Examples From Recent Projects...

I try to not be too "salesy" in my newsletters and focus more on sending you helpful tips and ideas about new technology or devices that can be useful. But, I get to work with some amazing organizations and am going to start featuring a few of them in my newsletters to help give you an idea of some of the work that we do. So, here we go...

Heartland BankHeartland Bank

Launched earlier this year, Heartland Bank is a community bank located in Gahanna, Ohio (just outside of Columbus). The bank's home page is unlike any other I've seen (or built) and features a new background image featuring local events and bank staff involved in the community. Once "inside" the site, the navigation and page structure is more conventional, but every week the bank showcases a new image on their home page to display their commitment to customers and the communities they serve.

"Eric was sensitive to our needs and insightful in providing solutions to our strategic direction with the project. The tools provided will enable us to efficiently make changes to our web environment and stay in front of and in control of that process. I would recommend Eric and his staff to others who are looking for the next generation of web solutions for their institution."

-G. Scott McComb
President & CEO
Heartland Bank

Exchange State BankExchange State Bank

Located in Carsonville, Michigan on the East side of the state, up in the "thumb" area, Exchange State Bank used their location by the water as inspiration for their fresh new website design. As a Five-Star rated bank by Bauer Financial, they have a lot to be proud of (and so do their customers).

"As our marketing team set out to find a company to work with in re-designing our website, we had one key goal in mind that we all agreed on - Find a company that would allow us to mirror the attributes and characteristics of our ever changing financial institution. After recently launching our website and enjoying our customer feedback we feel we have been successful. The working partnership we formed with WSI and Eric Cook has been, and continues to be, a very beneficial one."

-Edith Thompson
Vice President & Information Technology Officer
Exchange State Bank

There will be more to come in future issues of the Internet Minute, but hopefully this gives you some examples of what we can do. If you are ready to give your site a "makeover" or get more focused on your Internet marketing efforts, give me a call and let's chat. I'd love to see how we can help you and your business online!
How to Remember Everything in 2010! Introducing Evernote...

I recently posted a blog entry on a service that I've been using called Evernote and it's really helped me get organized - which was one of my New Year's Resolutions for 2010. You can read the full post here, but below are some of the highlights of this cool (free) program.
Evernote
Register for an Account
You can register for a free account at Evernote's website and keep track of your notes and reminders online. Plus, by having an account you get to use the service across multiple platforms that will synchronize automatically anytime you are connected to the Internet.

Speaking of Multiple Platforms
You can use the Evernote website for taking notes, but you can also download a browser plugin for Internet Explorer, Firefox, Safari, Google Chrome and also use their desktop application to enter information right from your computer. You can even get an app for your iPhone/iTouch, Droid or Blackberry smart phone that gives you the ability to "take notes" while out and about. Regardless of which method you use, your information is synced across your chosen platforms via the web to keep your information current.

Type or Talk Your Notes
While most of your inputs will be via a keyboard, the mobile phone application gives you the ability to save voice notes, so you can create those helpful "notes to self" even when you are driving (which is much safer than steering with your knee and texting with your thumbs).

Be sure to check out their website for more information and post a comment on my blog. I think you'll enjoy the functionality Evernote provides and hopefully it will help you get better organized in your personal and business life!

Thanks for taking the time to read my newsletter. If you have suggestions for future issues or questions, don't hesitate to let me know. See you next month...
 
Sincerely Yours,

Eric Cook, MBA
Internet Consultant
WSI - We Simplify the Internet
(269) 841-5007
eric@poweredbywsi.com
www.poweredbywsi.com

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Social Media Strategy KitLast month we announced WSI's new Social Media Strategy Kit. This 60+ page document is the perfect blueprint for an organziation interested in making sure they get the most out of their social media efforts.

In addition to a comprehensive review of blogging, Facebook, Twitter, YouTube and LinkedIn, it includes a social media policy template to help lead your organization through the process.

If you've got questions after reading this issue of the Internet Minute or would like to chat further, please contact me at (269) 841-5007 or touch base via e-mail at eric@poweredbywsi.com and let's connect!
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