The Internet Minute
August 2009
"If you're not working with WSI, the Internet is not working for YOU."
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Eric Cook, Certified Internet Business Consultant
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Greetings!

Welcome to the latest issue of The Internet Minute, designed to provide you with helpful information about doing business on the Internet, as well as quick tips to get the most out of the 'net. I know you're busy, so it's designed to be a fast read... Enjoy!

Questions or comments...? eric@poweredbywsi.com
In This Issue...
Blogging for Bankers - Registration Now Open!
Square Burgers and Twitter - Lesson From Wendy's
Internet Radio in Your Pocket?
Help Me Fight Childhood Cancer - Donate Today
Calling All Bankers - Learn How To Blog And Connect With Your Customers Online... Register Now!

Blogging For Bankers - NewSeptember 16th will be here before you know it - that's the day Blogging For Bankers begins. If you haven't visited the site, stop over to  www.Blogging ForBankers.com and see what the class is all about.

Together with fellow instructors Jeff Simpkins (Community Bank Consulting, Inc. and my partner in www.FreeWebinarWednesdays.com) and Bea Fields (blogging expert, author and president of Bea Fields Companies, Inc.), we're offering the 12-week course especially designed with banking professionals in mind. It's our goal to help financial professionals understand the "ins and outs" of blogging and how it can be a great tool for connecting with your customers and community.

The course will begin September 16th and be delivered over three separate, four week long modules where attendees will meet for an hour each week (Blogging 101, Content Generation and Promotion Strategies). Visit www.BloggingForBankers.com to check out the course outline, read more about the instructors and reserve your spot today. As the Internet becomes even more conversational, a blog will be just one more way for community banks to build relationships with their customers.

Visit www.BloggingForBankers.com to learn more... and if you register for all three modules before September 16, you'll save $194 compared to registering for all three modules separately!

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What Do Square Burgers and Twitter Have In Common???

Wendy's Gift CardRecently I received a "tweet" from @MichWendysDeals, the twitter account for the Michigan Wendy's restaurant franchise. I've always enjoyed Wendy's food, despite the fact that it's probably not the best for me when I'm training - but it does taste good and if I bike enough it's easy to justify a treat now and again.

I'd like to share with you the story of how they contacted me and offered up a $5 gift card to help them promote their new online effort. While $5 isn't much, I can assure you they've gotten their mileage out of this customer, as I've written a blog about my experience and told the story several times.

I was impressed at how quickly they responded, and the personal nature of which they interacted with me online. It was obvious the conversation was "real" and not an automated response. It's the ability to take interactions like this and create a personal opportunity that gets me excited about where this "social networking" thing is headed.

Check out my blog entry and let me know what you think.
Turn Your BlackBerry Into Your Own Internet Radio Player... For Free. Really!

Typically I have used the last section of my newsletter to offer up sites that can help your business in some way. I've talked about Google Alerts for keeping tabs on news on your business (and your competitors) introduced you to TED for innovative and thought providing videos, showed how to create your own videos with Jing Project to help with training and education and even provide computer support remotely with CrossLoop.

But this month I wanted to share how I've turned my new BlackBerry Curve into an Internet radio station with a cool service called Pandora Internet Radio. That's right, it's all about FUN and has nothing to do with business.

pandora Internet Radio

To get started, you'll need an account with Pandora, which is free. You can visit their website and register online or do it via your mobile phone after you've downloaded and installed the program (http://pandora.com). Once you are registered, you'll be asked to pick an artist or genre of music and the smart folks at Pandora do the rest. Do you like show tunes, 80s hair bands or country music? Whatever your preference, Pandora will automatically create your station and play music that fits your taste(s).

But, the coolest part of it all, is I have been using Pandora on my new BlackBerry Curve and now have my own Internet radio in my pocket any time I need a music fix. I simply plug in the ear buds that came with my phone, launch Pandora and viola... I've got music anywhere.

Keep in mind that you are responsible for "download and bandwidth" usage on your phone, so check your wireless plan to be sure you won't get surprise charges next month (that's my disclaimer). Assuming you're ok, you can take your own radio station(s) with you where ever you go!

Enjoy!
Join Me To Help Fight Childhood Cancer - Triathlon September 13, 2009

Eric and ChristiNo, I'm not asking you to swim, bike or run with me (lucky you), but what I am asking is that you give consideration to supporting me in my first Olympic distance triathlon with a donation and help me raise money to support the fight against childhood cancer.

Many of you may remember Christi Thomas, the brave little girl that lost her battle against neuroblastoma almost three years ago. I had the pleasure of being known as "Christi's Webmaster" over her four year long battle against the disease and competed in the Lumberjack 100 in the past to raise money in honor of this amazing little girl. Thanks to generous supporters like you over the past three years, we've raised over $26,000 to support the fight against childhood cancer!


For my 2009 fundraising effort, I'll be competing on September 13th in Akron, Ohio with Christi's father and my good friend, Shayne Thomas. We did a Sprint distance triathlon earlier in the year and are both raising the bar for our event in September with the longer Olympic distance.

Your donation goes to the Children's Neuroblastoma Cancer Foundation, a 501 c-3 non-profit organization (so your contribution is tax deductible). You can quickly donate online with your credit or debit card, or drop a check in the mail to me at the following address. Please make your checks payable to "CNCF" and include your return address if you'd like a receipt for tax purposes.

Pedaling With A Purpose, c/o Eric Cook
12369 Verona Road
Battle Creek, MI 49014

Thanks for your consideration and hopeful support!
Eric
 
Thanks for taking the time to read my newsletter. If you have suggestions for future issues or questions, don't hesitate to let me know. See you next month...
 
Sincerely Yours,

Eric Cook, MBA
Internet Consultant
WSI - We Simplify the Internet
(269) 841-5007
eric@poweredbywsi.com
www.poweredbywsi.com

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