The Internet Minute
December 2008
"If you're not working with WSI, the Internet is not working for YOU."
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Eric Cook, Certified Internet Business Consultant
Contact me for help with all your Internet Marketing needs: Web design, search engine optimization, social networking and media,
analytics, conversion tracking, paid search marketing, e-mail campaigns and much more...
 
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Greetings!

Happy Holidays From WSI Internet ConsultingHappy Holidays and welcome to the last issue of the 2008 Internet Minute, designed to provide you with helpful information about doing business on the Internet, as well as quick tips to get the most out of the 'net. I know you're busy, so it's designed to be a fast read... Enjoy!

Questions or comments...? eric@poweredbywsi.com
In This Issue
Citizens National Bank Gets A Facelift
Is Your Website Secure?
Social Networking Means Business
Citizens National Bank of Cheboygan, Michigan Launches Their New Website With WSI Internet Consulting

Citizens National Bank Before and AfterCitizens National Bank is pleased to announce the launch of their new website, found online at www.CNBisMyBank.com. This new site was developed with the intent of making it even easier for visitors to find out information about the bank, log in to access account information and promote all the wonderful things the bank does for the communities it serves.

"Eric and his team were great to work with throughout this entire process and it really helped that he understands the banking industry," says Nancy Lindsay, CNB's Director of Marketing.

"We're confident our new website will be a great resource for our customers and those looking to learn more about the bank."
-Sue Eno, President & CEO

Be sure to read the full press release or stop by and visit Citizens National Bank's new website and see what you think! If you are interested in talking about how WSI can help your organization improve its online presence in 2009, please contact me at (269) 841-5007 or just reply to this newsletter. I look forward to hearing from you soon!
How Secure Is Your Website??? Find Out Today And Plan For 2009...
 
Snowman RobberAccording to industry statistics, as many as 70% of all websites have vulnerabilities that could lead to the theft of sensitive corporate data such as credit card information and customer lists. Whether your website is "e-commerce" enabled and selling products online or a simple site describing what you do, it's important that it's safe and secure.

I'm pleased to announce that WSI Internet Consulting has partnered with an industry leading provider of website security testing to provide you with a cost-effective way to check your website's security.

To give you an idea of what these reports will tell you on your website, I've put a few samples on my site, under the Knowledge Center > Sample Reports section. If you haven't had your website checked in a while (or ever), now may be the time. Below are the available report formats:
  • Executive Summary
  • Detailed Report
  • Developer Report (including HTTP header information)
  • Health Insurance Portability and Accountability Act (HIPAA)
  • NIST Special Publication 800-53 Recommended Security Controls for Federal Information Systems
  • PCI Payment Card Industry Data Security Standard
  • Sarbanes-Oxley Act of 2002
  • Web Application Security Consortium: Threat Classification (WASC)
  • Open Web Application Security Project TOP 10 2004 (OWASP)
  • Open Web Application Security Project TOP 10 2007 (OWASP)
WSI is offering our HackScan Report Service for only $375 per website. Each scan can provide the results in any one of the above report formats and can give you peace of mind knowing how secure your site is for the new year (or at least what you should fix to make it that way). Contact me today at (269) 841-5007 and let's get started!

Make 2009 The Year To Re-Connect... Give Social Networking A Try!
Social Networking Works!
You'd be surprised at just how many friends, colleagues and even prospects will find YOU when you start using social networking.

As with any successful business, people are doing business with you because they know (and like) you. With Social Networking, you can now do that electronically.

Personal Example:
As a perfect example, a former high school classmate of mine and I "connected" with each other via Facebook. We hadn't talked in almost 20 years! He indicated that he was using paid-search marketing to help his legal business, but that he wasn't getting the results he had hoped for. I set up a webinar last week and we walked through one of our solutions and it looks like we'll have the opportunity to work together in 2009.

Because we "connected", I'm going to help him increase his effectiveness with his online advertising (because that's what I do) and he'll be able to devote more time to his business (because that's what he does). Both of us win, and it was thanks to Facebook and our "connection" that got things rolling.

Now, I'm not saying that every high school or college classmate will bring you business. But, what better way to tell the world about what you do and at least throw out the line "just in case". You'll never catch any fish if you don't put the hook in the water...

Next Steps: How Do I Get Started???
If you're struggling with how to get started, the first step is to just CALL ME and let's talk. In about 15 minutes we can get you started and you'll be amazed at how social networking will benefit you not only personally, but professionally as well.
 
Thanks for taking the time to read my newsletter. If you have suggestions for future issues or questions, don't hesitate to let me know. See you next month...
 
Sincerely Yours,

Eric Cook, MBA
Internet Consultant
WSI - We Simplify the Internet
(269) 841-5007
eric@poweredbywsi.com
www.poweredbywsi.com

Internet Marketing | Paid Search Management | SEO
Site Analytics | Conversion Strategies | E-Mail Marketing
eCommerce | Online Document Management


Online HackScan
Report
Only $375
Special Pricing Offer Good Through All Of January, 2009