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Landing Pages are Taking Off
 With increased adoption of Internet marketing, techniques continue to evolve to help businesses "convert" visitors into customers online. As such, "landing pages" are becoming an essential step in online marketing practices. Business owners are realizing that traffic to their home page is not enough and visitors need to be directed to special pages that focus on getting them to take action. That action could be something as simple as subscribing to a newsletter to making a purchase for a product online, but regardless... it results in action!
If you are spending money through online advertising to bring in traffic, it is worth that extra effort to make sure it translates into conversions and revenue. Read my recent article entitled Landing Pages are Taking Off... Is your Business on the Flight? (PDF download) and learn more. When you're done, give me a call for a complimentary assessment of your landing page strategy at (269) 841-5007.
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Webinar: Learn More About Paid Search Marketing with WSI Local AdWorks
 If you are currently using paid search marketing (also referred to as pay-per-click, or PPC) or are giving consideration to allocating marketing dollars to this medium, WSI's Local AdWorks can make it easy. Covering 98% of all search activity, ads placed by WSI Local AdWorks ensure that your ad appears in Google, MSN, Yahoo and their related search partners.
Webinar Date:
Tuesday, June 10, 2008
3:00 pm - 4:00 pm EST
We'll help determine an appropriate budget based on keyword research, geographic market area and online competition. As a WSI Local AdWorks client, you'll have online access to activity reports to review your ad spend, click-through rates and other helpful statistics.
With WSI Local AdWorks you'll be able to track all of the following site activities:
- Times your ad is shown (impressions)
- Times your ad is clicked on (click-throughs)
- Key pages on your site viewed (events)
- E-mail messages sent from your site
- Phone calls made from your site
As an added bonus, we can even record the actual telephone call so you can play it back for staff training and additional customer follow-up. Sound like magic? You'll have to RSVP and see for yourself. Simply reply to this e-mail or call (269) 841-5007 and reserve your spot today!
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Check out the Pedaling with a Purpose Toolbar
 On June 14th I'll be competing in the 2008 Founders Lumberjack 100 mountain bike race to help raise money to fight childhood cancer. As an avid cyclist and someone with a "soft spot" for trying to make a difference, I created the website www.Pedaling WithAPurpose.org to help fellow cyclists raise money for worthy causes while enjoying the sport they love.
One new tool that is available this year is a special PWAP Search Toolbar that anyone can download and install to help raise money. Powered by Yahoo! Search, the toolbar enables PWAP to share in any ad-related click-through fees at no cost to you, the searcher. This is a great way to support the cause without any "out of pocket" expense and PWAP earns money while you browse and click. Download the Toolbar today and start searching (and helping to support a great cause).
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Regular price for a WSI WebScan is $349, but for the month of June Newsletter subscribers get $100 off this comprehensive website report.