Dear Brownstone brokers,

Cold calling. Does it work anymore? How else can an insurance broker generate leads? Do "old-fashioned" methods of reaching people make a difference anymore?

These are questions that you may often find yourself pondering. How you answer these questions or solve these problems defines your business. Customers want to feel connected with companies they do business with, but in terms of lead generation and testimonial gathering, how much is too much? When is a lead not actually a lead? 

We explore this subject in this month's newsletter.