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Dear Brownstone brokers,
With insurance aficionados suggesting that the market will remain soft until the end of 2011 or early 2012, it's important to think about how we can take that extra step to educate our customers and go above and beyond what is expected of an insurance agent and to help prevent losses from occurring.
We'll share our suggestions for educating your customers in this newsletter, as well as some noteworthy news articles.
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| Education - An Important Part of an Insurance Agent's Job |
 In a previous edition of the Brownstone Bulletin, we touched upon the concept of loss-ratios. Unless your agency enjoys experiencing losses, it is important to view education as an essential duty of your agency.
Educating clients on safety essentials, maintenance suggestions and emergency procedures may save both your customer and your agency from having to deal with claims down the road.
There are many ways to reach out to your customers and spread useful information. Does your agency practice any of them?
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Read More about Educating Customers > > |
| Is Your Company Information Being Leaked? |
 If your agency is involved with social media, then you have a social media policy in place (hopefully.)
Some agencies, however, may want to take the next step and make sure that private company information is not being exposed to the world via social media networks. And thanks to SunGuard Data Systems, this is now possible.
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Read More about SunGuard's New Technology > > |
To Rent or Buy...That is the Question
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Real estate search and research site, Trulia, just released findings of their  2011 Rent vs. Buy study for American's largest 50 cities by population. They calculated their rent:buy ratio by comparing median list prices against median rent prices, and the results are very interesting.
When looking over these figures, take into consideration the fact that the rental market is being inundated by people who have lost their homes due to foreclosure. Because of the influx of new renters into the market, it now costs more to rent a home rather than buy one in the majority of US cities.
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Read About Renting Versus Owning > >
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We Do Not Exclude Stupidity
That's right. We exclude a lot of things, but not stupidity. I have to shake my head sometimes when I hear what people do.
Smoking in bed is stupid. Falling asleep with the bathtub running is stupid. Accelerating while thinking you're in reverse when you're really in drive is stupid. Going on vacation and turning off the heat is stupid. But it is all covered.
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Read the Rest of Monty's Thoughts >>
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Here at Brownstone, we aim to solve our customers' problems before they occur, and we've found that this is a good policy so far. Taking that extra step to be your customer's go-to resource will pay off.
- Glenn "Monty" Montgomery |
