Dear Brownstone brokers,
Out with the old and in with the new!
Speaking of new, as we look towards 2011 and all the possibilities it brings, we'd like to share some thoughts with you regarding social media marketing and the opportunities it could present to you.
What better time to jump into a new endeavor than the start of the New Year?
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Social Media Marketing - It Can Work for You
By: Beth Lowe - Marketing Coordinator
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 Social media marketing is vital to businesses that plan to be around 10 years from now. Many people who are unfamiliar with the methods, applications and programs utilized in social media are hesitant to enter this new realm of marketing, but it's important that you do.
The benefits of social media marketing far outweigh the costs, as compared to traditional marketing methods such as print advertising, radio spots, etc. One example I love to site is this: Consumers do not generally say to their friends, "Hey did you see that ad in this morning's paper for Brownstone?" Instead, because an ever-growing percentage of the population now depends on their smart phone or computer for information, they "retweet," "like," re-post or "follow" something or someone they find interesting, thereby creating buzz about your business or product among their online friends. You as the business have done nothing but offer some sort of interesting content out to the world, and in turn, people will spread your message for you. Why wouldn't you want to be involved in that?
Do you want to become involved with social media marketing but are unsure of where to start? I can help. There are dozens of methods and best practices, but here are a few key suggestions:
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"OMG! I am a geek! LOL."
When did this happen to me?
I am 54 years old, and I have been in the insurance business since I was a child. I built the business the old fashioned way; by calling people, knocking on doors, writing letters and waiting for people to walk in or call me. This method has always worked.
When did it all change? When did I change? I now own an IPhone, an IPad, an ITouch, a Twitter account, 4 Facebook pages, 7 email accounts and a Linked-In account. I have designed, built and maintain 8 different websites. My latest that I built 2-weeks ago is www.montyslist.com (the best of everything on the South Shore.) Check it out.
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"Brownstone has filled a void in our agency for certain types of risks. They excel at small condos, especially in the city. Glenn Montgomery came out to our office and explained all the key features of their program and even got in the car with me and drove around our city and pointed out risks they would like me to target. I got a better understanding of what type of risk that Brownstone is looking for. The time it takes to get a quote back after submitting and application could not be any quicker. We have an indication of price within 30-60 minutes and a firm price in less than a day!"
- AJ Marchionne, AJ Marchionne Insurance Agency Inc.
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Best of luck in the upcoming year, and we look forward to working with you!
- Glenn "Monty" Montgomery
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500 million
Number of active Facebook users.
130
Average number of friends the average Facebook user has.
10 billion
Number of tweets that Twitter surpassed in March of this year.
Read more statistics about Facebook here.
Read more statistics about Twitter here.
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The staff of Brownstone Insurance is always here to answer any questions you may have.
Submit a question and hear from our experts in a future issue!
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