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The Planner
 April 2010
In This Issue
April 21 Seminar
April 21 Luncheon
NY Philanthropic Planning Symposium
Mark Your Calendars
Welcome New Members
New Job Opportunities
CGA's...The Donor's Perspective
Editors Wanted
Quick Links
Greetings!
 
John BaconWhat's in a name? 
 
Lots, in the case of our newly re-christened New York Philanthropic Planning Symposium, our annual all-day conference that will be held on May 26 at the Marriott Marquis.  Planned Giving Day in May (or May Day as those who organized it affectionately called it) and Planned Giving Day in New York had good runs, but now that the event has reached its majority...yes, this is the 18th annual conference... it's time for a new name. 
 
We kept "New York" for obvious reasons and have used "Philanthropic Planning" consistent with our recent name change.  We use "Symposium" in the sense of "a meeting or conference for discussion of some topic," though we hope attendees will stay for the concluding reception, which promises to be "a convivial time for drinking, music, and intellectual discussion" albeit for modern-day planners rather than ancient Greeks.  Best of all, we have given birth to yet another easy-to-remember yet strangely hard-to-spell acronym, NYPPS.  For more information and to register, click here.
 
On April 21, we look forward to hearing from two deans of the New York and national philanthropic planning communities, Fred Hartwick and Margaret Holman.  They are not to be missed and will be a great lead-in to the many presentations at NYPPS in May, including our keynote luncheon speaker Robert Sharpe, Jr.
 
As always, my fellow directors and I welcome your feedback and comments (don't like the name NYPPS?  Let us know!): contact me or the PPGGNY office or seek us out at an upcoming program.  We look forward to hearing from you and to seeing you.  
 

Best regards,

John

John M. Bacon, J.D.
PPGGNY President

April 21st SEMINAR.
Life of a  Stock Certificate:  When it might make a good gift
 

Fred Hartwick
Fred Hartwick
 How should you talk to a prospect who might be the founder or early investor in a company?  At what time would a gift be appropriate? This discussion will cover the risks and benefits of making a stock gift when the company is in its early stages, before it is sold either in a private or public sale, and after it has been sold. Participants should go away with a set of questions to bring to a conversation with such prospects, and a number of issues to be considered by their charities in developing policies about when and how to accept gifts of illiquid stock. 
 
 
                               read more     register now
April 21st LUNCHEON:  
Job Fusion or Confusion: The Marriage of Major and Planned Gifts 
 
Margaret Holman
Margaret Holman
We're all being called upon to take on more responsibilities at the office since the implosion of the U.S. economy in 2008.  Many planned gift officers now find themselves working with major gift donors and many major gift officers are learning to swim in the planned gift pool. How do you survive and thrive?  Participants will hear the top ten survival tips and will walk away with practical tips that will make this "new normal" of job fusion work.
  read more    register now 
Upcoming Events - May 26, 2010 
 
PGDay Logo
 
Time to Invest in Your Education!
 
blackboardThis year PPGGNY will present a day-long symposium at the Marriott New York Marquis Hotel. Previously known as Planned Giving Day, the Symposium, with over 20 faculty, will target four experience levels from the Planned Giving basics to advanced topics for Major Gift officers. Our keynote luncheon speaker will be Robert F. Sharpe, Jr.   
 
 
 The Schedule of events, speakers and topics are all posted on our website.  
                                           read more     register now
Scholarships: 
As of this writing three full scholarships have been donated by PPGGNY members for a registration to NYPPS.  If you would like to apply for one of these scholarships please contact Alex Brovey for details.
 
If you would like to donate a full ($255) or partial ($155) scholarship to help a colleague attend NYPPS, please contact the PPGGNY officeDonations are tax-deductible and will enable someone to participate in this top-notch event who might otherwise not be able to attend.
Mark Your Calendars
 
The 29th Conference on Gift Annuities is set for April 28-30, 2010 in New Orleans, LA.  Sponsored by the American Council on Gift Annuities, the conference will offer three tracks:  Fundamentals; Intermediate & Advanced Planned Giving; and Financial, Investment & Administrative Issues.  To register or for more information, please go to Conference on Gift Annuities.

And mark your calendars for this fall when the National Conference on Philanthropic Planning will take place on October 13-15, 2020 in Nashville at the Gaylord Opryland & Convention Center.  The early bird rate expires August 16th.  To obtain more information, please go to NCPP.
 Welcome New Members
 
Dorothy Hughes
Elisa Rizzo, Esq., Managing Director & Trusts Counsel, Fiduciary Trust Co. Intl.
Kathryn Vunic, CPA, National Madison Group, Inc.
New Job Opportunities
Taproot Foundation-New York Director
Since 2001, the Taproot Foundation (Taproot) has delivered high-impact, capacity-building projects to not-for-profits in six major U.S. cities by providing teams of business professionals to engage in pro bono consulting services through its signature Service Grant program.                               
 
Amnesty International USA-Planned Giving Coordinator
Amnesty International is a Nobel Peace Prize-winning grassroots activist organization with more than 2.2 million supporters, activists and volunteers in more than 150 countries campaigning for human rights worldwide. The organization investigates and exposes abuses, educates and mobilizes the public, and works to protect people wherever justice, freedom, truth and dignity are denied.
 
The Jackie Robinson Foundation-Chief Development Officer
Described in The New York Times in 2008 as what "might be the best educational effort in the country," the Jackie Robinson Foundation (JRF) is a national, not-for-profit, organization founded in 1973 as a vehicle to perpetuate the memory of Jackie Robinson through the advancement of higher education among underserved populations.
 
For more details on these and other job opportunities, please visit the Job Bank of the website You will find the Job Bank by clicking the Members Only tab on the website.
 
 
CGA's...The Donor's Perspective 
by Alexandra P. Brovey, JD, LLM 

What's my perspective?  A prospect's thoughts about charitable gift annuities.  
 
Those of us who work for organizations with charitable gift annuity programs focus on these programs from our organizations' perspectives.  Presented here are a few thoughts from the perspective of a hypothetical prospect considering a charitable gift annuity. If your marketing is succinct and powerful; if you target the right people; and, if you respond to key questions with confidence, you can look forward to welcoming new gift annuitants to your organization.
 
#1 Tell me about it!
I am inundated with requests for money, so please make your requests stand out, keep letters to one page in a font size I can read, and remind me of your important mission-because that's why I read your piece and have made consistent small gifts to your organization over the years. If you can provide me with my gift annuity rate and tailor my letter, I feel special!  Remind me that I get tax-free income, may be able to claim a charitable tax deduction, and can give my appreciated stock (yes, I still have some!) to fund a gift annuity. I might be surprised to see the same information in a newsletter from your organization and in an ad somewhere, too, but these reinforce the technique and remind me that I want to call you to discuss a charitable gift annuity.
 
#2 Am I your typical charitable gift annuity prospect?
I am squarely in the middle class, having worked hard and saved my money.  I put my money in CDs as a way to save for my future, and although I like the safety, I am not so happy with the low returns. I (or perhaps my husband or wife, mom or dad, or child or grandchild) received good service from your organization, and occasional mailings from you remind me of that service. To think I can make a gift and be treated as a donor, get an income tax deduction, and receive a stable payment (me, getting money from a charity!) each year for the rest of my life-this is great! And I can designate what remains upon my passing to a particular cause within the organization, thereby paying back my (moral) debt.
 
#3 Is my money at risk?
I read your letter (and the one you sent last quarter on the same subject) and discussed it with my daughter, an attorney.  We have a few questions.  What is the minimum amount I can give-and is there a maximum amount? Will my payments change?  Can my daughter get the payments when I pass away? What guarantees do I have that I will receive my payment for life? Is the organization going to be around for the next 50 years? How do I know you will use it for the purpose I care about? If you can respond to those questions, I am ready to write out a check today. When can you come see me?   
 

Editors Wanted
PPGGNY would like this monthly e-newsletter to be informative and helpful to you.  Towards that end we would like to include for example: articles on changes in charitable gift regulations, a Tip of the Month column, and news briefs of interest to our members and friends.  If you would like to participate and be part of our editorial board, please contact Mark Kalish or Mark Krause, co-chairs of PPGGNY's Marketing and Communications Committee.