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For Small and Midsize Companies  

John Bernardi  
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The Imprint
 

John J. Bernardi

BizD Change Agent

203-668-1172

 

BizD Change Agent  

 

Talent Vs. Vendors by Seth Godin

 

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The Imprint            March 2012
Greetings!

If you find these tips to be relevant to your marketing and business development needs, let me know what additional areas that you'd like me to report on in future issues.

Big Deal

Big Sales Opportunities Need Winning Competitive Strategies 

 

... But only 3% of B2B companies compete at a strategic level.  Read my short blog post that presents this critical issue.

 

Does Your Media Vendor Create Mediocre Content?


Authoring Services  

Make sure you have a continually refreshed content portfolio. Don't delegate this to your media vendor who probably won't set your company apart from all the rest.  Here's the article.

Contact Me
If you'd like me to present a topic of interest to you in a future newsletter 
 

  Ever Had An Employee Say "You're Micro ManagingMicro Managing Me"?

 

Here's my analogy for differentiating micromanaging from what you're really doing.