|
Innovation Builds Stamina |
Greetings!
Without continuous innovation, a fiscally conscious company will  experience declining margins when there are no more costs to be squeezed from the business.
What have you done to improve your business besides workplace efficiency, and cutting business development programs, while overlooking the need to strengthen your market position and to develop new segments and products?
Be creative in generating short term innovative results so that you can pay for tomorrow's compelling innovation.
- "A book in the hands of every child in the world" [Oprah]
- "A smile on the face of every person in the world" [Disney]
|
|
 Innovation Is A Healthy Business Strategy
- Change the world for your customers
- Innovate at every touchpoint
-
Innovate for individual segments -
Innovate to penetrate emerging markets - Innovate a winning product/service portfolio
-
Innovative business development processes - Innovate to automate repetitive tasks
- Innovative partnerships to satisfy customer needs
|
|
Map Your Innovation DNA
- Continuously manage a mix of disruptive and incremental innovations
- Company leaders sponsor an innovation culture
- Playfulness and humor enable interpersonal challenges
- Become the best at something
- Raise customer switching costs
- Expand comfort zones
- Manage risk and learn from mistakes
- Align the "collective genius" of employees, customers, suppliers, and outsiders
- Reward ideas that become commercialized
|
