When Your Economy Beckons 

 Yes - If you Check Each of the Following

• Your president is your chief marketing advocate
• You measure results:

- Accountabilities

- Processes

- Programs

- Campaigns

• You market internally to employees
• You market externally to well defined segments
• You offer a great customer experience
• Win-Win partnerships
• Sustainable competitive barriers to entry
• Your pre-sales process nurtures leads to sales readiness
• Your sales process closes the right opportunities
• LTV [lifetime customer value] earns account growth and referrals

Gross Profit x Customer Life Span = Cumulative Gross Profit

+ Referrals Received - Acquisition Cost = LTV