INTAgLIO Business Solutions

 
Business Development Solutions
For Small and Mid-size Companies
 

John Bernardi
 
Thanks for reading
The Imprint.
 
John J. Bernardi

Change Agent
 

203-668-1172

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The Imprint     January 2011
Greetings!

The Imprint is designed to provide concise, relevant and timely business development ideas.
Quantum TheoryStatus Quo Won't Propel You
To the Next Level
 

Aim quantum energy at an electron to  overcome the gravitational force of the nucleus and you can move it to a new orbital position and permanently change its atomic properties.
 

This analogy applies to a business that wants to grow.  The things that got you to where you are today won't get you to the next level.  A quantum leap is necessary.

Quantum Leap


 
 

Overcome Inertia
 So You Can Grow

 Reflect On Your Business
  • Can I make my business more effective and efficient?
  • Why are we operating below capacity?
  • What will I do as we approach capacity?
  • Do we have enough lifecycle customers? Why not?
  • Do we need more customers?  How do we find them?

Invite Feedback

  • What do outsiders and employees think of my business?
  • Should we offer other products and services?
  • What would it take for people to do business with us?
  • Do we have completely satisfied customers and raving fans?
  • How do we fare Vs. competition as our benchmark?
  • Do sustainable competitive advantages create barriers to entry?

Practice Solid Business Development Principles

  • A strategy designed for well-balanced profitable growth
  • Continuous assessment of market opportunities and threats
  • Expertise in each of our market segments
  • Nurture early adopters for new ideas
  • Modify existing products to attract new segments
  • Generate leads through the marketing process
  • Manage partner and complementary vendor relationships
The Key to Mastery is to have a coach for your game.  Then, practice well.
 
Accountability to a Change Agent Will Raise the Bar for Your Business