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The Imprint is designed to provide concise, relevant and timely business development ideas. |
Status Quo Won't Propel You To the Next Level
Aim quantum energy at an electron to overcome the gravitational force of the nucleus and you can move it to a new orbital position and permanently change its atomic properties.
This analogy applies to a business that wants to grow. The things that got you to where you are today won't get you to the next level. A quantum leap is necessary.
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Overcome Inertia So You Can Grow |
Reflect On Your Business
- Can I make my business more effective and efficient?
- Why are we operating below capacity?
- What will I do as we approach capacity?
- Do we have enough lifecycle customers? Why not?
- Do we need more customers? How do we find them?
Invite Feedback
- What do outsiders and employees think of my business?
- Should we offer other products and services?
- What would it take for people to do business with us?
- Do we have completely satisfied customers and raving fans?
- How do we fare Vs. competition as our benchmark?
- Do sustainable competitive advantages create barriers to entry?
Practice Solid Business Development Principles
- A strategy designed for well-balanced profitable growth
- Continuous assessment of market opportunities and threats
- Expertise in each of our market segments
- Nurture early adopters for new ideas
- Modify existing products to attract new segments
- Generate leads through the marketing process
- Manage partner and complementary vendor relationships
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