| The Imprint December 2010 |
Greetings!
The Marketing Imprint is designed to provide concise, relevant and timely business development ideas. |
 Experience Management is Your Only Differentiator
If your product or service is a commodity [and it probably is], then differentiation requires an excellent experience for customers, employees, partners and vendors. |
 Total Satisfaction is why customers return and why they will introduce you to new prospects.
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Employee Satisfaction
Generates enthusiasm, collaboration and
customer-centricity
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Expand Your Footprint
Cultivate your most valuable partners.
They're tough to come by.
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Nurture Your Best Vendors
They'll align with your need to provide total satisfaction to your customers, employees and partners.
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 Without your leadership, satisfaction is just a buzz word that reduces time horizons, competes on price, offers mediocre customer experiences, turns over your best people, drives partners to self-interests and causes vendors to behave just like you do.
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Conduct a Self-Assessment
Grade yourself as "yes" or "no" in each experience area. Ranges of 1-10 don't matter. If you don't grade out as "Yes",
you'll know what to do next. |
