| The Marketing Imprint June 2010 |
Greetings!
The Marketing Imprint provides concise, relevant and timely information for marketing, sales, business development and customer support professionals. |
 Sustainability in
the Customer Base
Customer
Sustainability
is the capacity to remain profitable over time by doing a better job identifying
and meeting customer needs compared to competitors who want their unfair share of this
limited resource. An excellent customer experience
management practice will earn you the right to retain,  protect, and develop
customers into a sustainable resource. The
first step is to enhance the skills, processes and programs that create raving
fans who generate repeat business and referrals.
|
 Does Your Company Facilitate
"Whole Product" Solutions?
"Whole Products close the gap between the marketing promise and the ability to fulfill that compelling value proposition."
Levitt
and Davidow
Close the gap by augmenting your product with a variety of services and ancillary products.
Pragmatic
customers comprise the lion's share of the total available market. They do not want to spend time and money
searching for the missing 20% associated with a total solution e.g. financing,
training, installation, integration, maintenance, accessories, supplies, etc. They prefer partners that facilitate a total
solution for them. A customer-centric
company approaches total customer satisfaction by closing the whole product
gap.
 INTAgLIO and its partners bridge the gap through a "whole
product solution" that integrates INTAgLIO business development
competencies with those of our carefully chosen complementary partners who
offer:
Web
design, analytics, SEO and SEM Technology
integration Recognition
and rewards Brochures,
graphics, booth design Product
development services Neighborhood
marketing services Direct
marketing services E-commerce
services Market intelligence and lists
Can you define your
whole product solution? |
