| The Marketing Imprint April 2010 |
Greetings!
The Marketing Imprint provides concise, relevant and timely information for marketing, sales, business development and customer support professionals. |
According to a recent report by research firm
Gartner, "Marketing budgets will remain flat in 2010 despite general economic growth. Why? CFOs are
demanding more accountability by linking marketing programs to measurable sales
results". This brings us to the Compelling Call to Action and Theme of this
Newsletter. |
Prospects and Leads OR Sales Opportunities
What's More Important? Or
If
this causes a dilemma, your marketing dashboard most likely presents a disappointing
lead-to-opportunity ratio and an over-budget campaign cost-to-prospect ratio. Instead, reinvent your process so that
marketing and sales processes complement each other regarding inquiries, prospects
and leads with the goal of converting 50% of new prospects to sales
opportunities.
Just
as your sales managers use sales funnels as the basis for fact-based daily collaboration
with sales reps, effective marketing professionals manage the marketing funnel
as a crucial practice. Otherwise, why
invest in lead generation programs and campaigns.
Success
occurs when your marketing funnel becomes a high velocity input stream of
converted leads into your sales funnel. |
Complementary Partners Bridge the Gap Between "Marketing Promise and
Ability to Fulfill that Promise"
New CRM Technology Partner
is the online open
source CRM for small and medium sized businesses with a highly affordable
pricing model for unlimited users.
New Neighborhood Marketing Partner
 variable data
personalizes post cards and emails and drives effective neighborhood marketing
campaigns that are targeted by zip code within a
defined radius. Their opt-in database exceeds 125 million records. Email Amy Foris or call 317-805-4975.
New CRM Integration Partner
 is a full service provider of innovative computer
solutions. Its team of IT specialists, software developers, graphic
designers and technicians install and customize CRM systems and data management
software to help INTAgLIO clients generate the highest return on their IT
investment. Email Jason Sage or call 860-871-6691.
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