INTAgLIO Newsletter: Inside Sales Should be Part of Contact Center

We Simplify Marketing for Small and Mid-size Companies

In This Issue

Customer Perception

Social Networks

Cause Marketing

Inside Sales Process

Amazon Quote

Two Provocative Questions

Do Sales People Know How They're Perceived by Customers?

Are they motivated on behalf of their customers?

Do they know what is expected of them?

Have you trained them and provided the tools necessary to be successful?

Check Social Networks as a Prospecting Tactic

Search for opportunity revealing keywords e.g. "new management", "2010 goals", etc.

Update Your Brand Through a Cause Marketing Strategy

Author stories about how your business benefits your cause.

Become a social media friend of your cause.

Mention your cause on your website and in campaigns.

Ask your cause to reference your company on their site.

The Marketing Imprint January 2010

Greetings!

The Marketing Imprint provides concise, relevant and timely information about proven methodologies for marketing, sales, business development and customer support.

INTAgLIO Workshop Excerpt

Inside Sales Should Be Part of Your Contact Center

Tightly integrated with field sales, marketing, customer service and business development
A high impact touch point
Nurtures leads before assigning to field reps
Schedules initial sales interviews for field reps
Similar training as field reps

Compelling Call to Action

[Newsweek December 28, 2009; Page 85]

Daniel Lyons: Amazon had an amazing 2009 despite the bad economy. How did you do it?

Jeff Bezos: I always tell people, if we have a good quarter it's because of the work we did three, four and five years ago. It's not because we did a good job this quarter.

How Would You Answer these Two
Provocative Questions?

Unanswered Provocative Questions Keep You Up at Night

1. What's the opportunity loss due to not fostering healthy internal competition?

2. What inefficiencies exist due to not applying an "intrapreneurial" approach to market penetration, market development and new product introduction?

Thanks for reading the Marketing Imprint.

I'd be delighted to research a topic for the next issue of the Imprint. Let me know what you'd like me to report on.

John Bernardi

203-668-1172
John's Blog
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The Key to Mastery is to Have a Coach for your Game. Then, Practice Well.

Be known for well-balanced profitable growth, completely satisfied customers and employee development. Integrate simple, inexpensive and easy to implement methods for penetrating new markets, launching new products or optimizing your current portfolio of products, services and markets.