INTAgLIO Business Solutions

We Simplify Marketing for Small and Mid-size Companies
In This Issue
Real Time CRM Benefits
INTAgLIO Workshop Excerpt
INTAgLIO in the News
Two Provocative Questions
Real Time CRM Boosts Sales, Marketing and Service Performance

Selling in a down economy

One of the cool things about on-demand CRM is that it provides easy access to real time information via a web browser.
 
The key word is "real time". That means whenever new information is entered, all users have the latest insight into a customer's position as well as instantaneous updates on sales opportunities and support cases.
 
Users and managers benefit from real time analytics, dashboard revisions, report updates, and workflow driven execution.
 
When on-demand CRM solutions are provided by cloud computing vendors, that means no software licenses, no dedicated servers, no in-house maintenance, etc.
 
Best-in-class CRM cloud computing vendors include NetSuite [integrated CRM / ERP system], RightNow [focused on customer experience management] and Salesforce.com [on-demand integration of 3rd party apps with CRM system].
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The Marketing Imprint   December 2009
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The Marketing Imprint is designed to provide concise, relevant and timely information about proven methodologies for marketing, sales and customer support.

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INTAgLIO Workshop Rather than reducing prices ...Excerpt

Instead of Reducing Prices ...
  1. Offer for free something that complements your product such as training or consulting. Staples offers $3 coupons for empty ink cartridges.
  2. Identify products for which value shoppers are willing to pay full price. Then, invent versions for price shoppers.
  3. Adding a new product that is superior and higher priced than your best seller will boost preference for your best seller.
  4. Subscriptions that pay for the use rather than ownership of your products help a customer to better manage cash flow.
  5. Rewarding raving fans with free products will incent them to provide more referrals.
  6. Causal donations of slow moving products gain free publicity and foster good will.
  7. Customers reduce risk when you guarantee through results-based pricing.
Company NewsINTAgLIO In The News
How Would You Answer these Two
Provocative Questions?
  1. Unanswered Provocative Questions Keep You Up at NightWhat's the opportunity loss if you don't have partners whose products complement yours, enable customers to purchase "whole solutions", and are better positioned in your target accounts?
  2. What inefficiencies occur when you don't nurture leads to a "sales ready" condition before assigning them to a sales rep?
John BernardiThanks for reading the Marketing Imprint.  Let's spend an hour discussing these concepts at no charge.

I'd be delighted to research a topic for you.  Let me know.

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