INTAgLIO Business Solutions

We Simplify Marketing for Small and Mid-size Companies
In This Issue
Tips for Selling in a Down Economy
Two Provocative Questions
Breakfast Briefings Build Momentum
INTAgLIO in the News
Tips for Selling in a Down Economy
Selling in a down economy
1.  Your definition of selling will influence how you sell.
How do YOU define what Selling really means?

2.  Value Based Buying Is Here To Stay
Satisfy the value-for-money segment

3.  Stay close to innovators and early adopters who envision new uses for your products.
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How Would You Answer These Two Provocative Questions?
Unanswered questions
What's the opportunity loss due to not receiving high quality referrals and introductions from completely satisfied customers? 
 
What inefficiencies exist because you don't operate a CRM system that drives consistency throughout your sales, marketing and customer service processes?
The Marketing Imprint   Fall 2009
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The Marketing Imprint is designed to provide concise, relevant and timely information about proven methodologies for marketing, sales and customer support.

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Breakfast Briefings Build Momentum

The Challenge
How can you use in-person seminars as a venue for strengthening relationships with customers and prospects?  People resist attending if they incorrectly judge the depth of the subject matter or fear being asked to buy something.
Briefings
The Solution
In my 20+ years of organizing business development seminars, monthly breakfast briefings have been the most effective. Attendees learn from a SME [subject matter expert] who spends 45 minutes introducing something new. The audience asks clarifying questions in search of how they can benefit. On their feedback survey they identify their interests for future briefing topics. Everyone leaves pleasantly surprised to discover that there is no one waiting to corral them into the buying corner.  They anticipate the next briefing so they can invite a colleague.
  1. Create an ongoing breakfast briefing series
  2. Each briefing has a theme and target audience
  3. Present in multiple locations close to audience communities
  4. Complementary partner SMEs present new ideas and topics
  5. Event/campaign marketing is critical
  6. Post event follow up is essential
The Results
Companies benefit by sending their people to these free events during times when their education budgets have been slashed.  Also, as the host, you build relationships with complementary partners by allowing them to present to your customers.
Company NewsINTAgLIO In The News

1. Salesforce CRM Jump Start Services
 
2. Pay for Performance Business Development service, P4P BizD
John BernardiThanks for reading the Marketing Imprint.  Let's spend an hour discussing these concepts at no charge.

I'd be delighted to research a topic for you.  Let me know.

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