INTAgLIO Business Solutions
In This Issue
Tips for Selling in a Down Economy
Two Provocative Questions
Why the High Drop Out Rate?
NEW! INTAgLIO Workshops
Tips for Selling in a Down Economy
Selling in a down economy
It's not about more activity or running faster.  Instead, by focusing available resources on the best opportunities,  you have a greater chance to win.

It's more about minimizing risk than reducing price.

Fully engaged  managers are best suited to champion the safety in buying from their company.

  Make it easy for top sales reps to camouflage their anxiety about making quota when involved with a potential buyer.

Success stories can be reassuring in situations where risk reduction proofs will calm the buyer.

Use Email Marketing to drive repeat business, referrals, and new prospects.

It's Affordable. It's Effective. It's Immediate. It's Measurable.
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How Would You Answer These Two Provocative Questions?
Unanswered questions
What's the opportunity loss due to not being able to benefit from completely satisfied customers? 
 
What inefficiencies exist due to the unavailability of a unified CRM process that aligns sales, marketing and support?
The Marketing Imprint        May 2009
Greetings!

The Marketing Imprint is designed to provide concise, relevant and timely information about proven methodologies for marketing, sales and customer support.
Why the High Drop-out Rate? Unfinished Business
Maybe finishing is too hard.
Maybe there are too many distractions. Maybe people don't like to practice.

I recently enrolled in a Tai chi class. This "soft" form of traditional martial arts applies internal power or "chi" for elasticity and flexibility. Body and breathing work together as a single unit with no wasted effort. Results include improved health, mental calmness and clarity.  At the mid-point, about half of the students have dropped out.  I wonder why?
 
About the same percentage of my clients do not follow through [to my satisfaction] with the programs that they paid me to develop and model for them. I wonder why. I hope it's not the quality of my work.  I don't think so.  I feel bad when they do not establish a legacy foothold for these plans or programs.
 
How about sales people?  Why don't they spend more time practicing their craft?  Think about the basketball player who practices 2-3 hours each day. That's 900 minutes per week in order to play two 40-minute games.  Practice considerably raises the likelihood of scoring [and the chances for closing the deal]. Click here to see a 4 minute video:  Selling is Like Basketball

Jonson & Johnson is known for taking a long term approach to its business.  I like their "management for the long term" principal. It ensures sustainability by not compromising the long term due to short term thinking.
AnnouncingINTAgLIO Readiness Workshops
"If you're not ready, you won't achieve your goals".

Readiness Workshops are facilitated by INTAgLIO in your company conference room.
 
Available workshops include:
New workshops will be announced each month:
  • Marketing Readiness - June 2009
  • Customer Experience Management [CEM] - July 2009
  • Sales Readiness - August 2009
  • Branding Readiness - September 2009
  • Lifecycle Management Readiness - October 2009
  • Leadership Readiness - November 2009
2 1/2 hour workshops.  Approximate fee: $200.

Workshop Excerpt
"The Worst Recession in 75 Years Will "EJECT" those not Practicing Solid Marketing Principles" ...
  1. Those who are prepared for the new world awaiting us at the next upturn will advance at the expense of those who aren't.
  2. Can you provide a Wal-Mart example specific to your business? There is a Walmart type competitor that causes a down economy for every company that relies on low hanging fruit. Walmart helps companies who foster value, community, service and networking.
John BernardiThanks for reading the Marketing Imprint.  Let's spend an hour discussing these concepts at no charge.

I'd be delighted to research a topic for you.  Let me know and I'll contact you to learn about what
you want me to provide.

John Bernardi Forward to a Friend
203-668-1172
Click here to see my profile on LinkedIn
About INTAgLIO Business Solutions
For business owners who want to be known for well-balanced profitable growth, completely satisfied customers and employee development, INTAgLIO is their catalyst for making something purposefully better or introducing something totally new.  INTAgLIO solutions are simple, inexpensive and easy to implement.  Clients integrate sustainable results by penetrating new markets, launching new products or services or optimizing their current portfolio of products, services and markets.  Through excellent marketing and technology perspectives, authoring skills, and business planning competencies, INTAgLIO has a reputation for being a quick study that over delivers on its promises.
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On first email marketing consultation and campaign development. Here's what we'll do for you:

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  • Design professional email newsletters, press releases & promotions
  • Write compelling copy that grabs and holds audience attention
  • Jump start the build, update, and segmentation of your email list
Offer Expires at the beginning of the next economic upturn