Catalytic
Assessment Optimizes Business Results During a Challenging Economy
Reveals marketing readiness for
setting realistic goals and milestones and proper actions for achieving
short term results and preparing for the next upturn
"The Catalytic
Assessment helps clients to understand their marketing readiness prior to
investing in people, process, or technology for achieving wish-list goals",
stated John Bernardi, INTAgLIO's
Owner.
The Catalytic
Assessment provides owners with a fact based reality for setting
the right goals and a well organized approach for achieving milestones throughout
the planning horizon. Its methodology begins
with customer, employee and partner interviews, and online research about the client's category and best-in-class
companies that serve their target markets. Analysis results and recommendations
for the right corrective and proactive actions are presented to the client. The
Catalytic Assessment fee is $5,000 - $10,000 depending on the scope of work.
"We want to be our client's secret weapon", said Bernardi.
"We coach them on executing the
required short term actions. By learning
[from their marketing readiness assessment] what they could have done during
this downturn if they had been better prepared, we also help them to prepare for
the next upturn. By closing marketing-readiness
gaps, they will become significantly improved compared to their position at the
beginning of the current downturn."
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