 Be brilliant at execution and "good enough" at planning.
Great
execution wins ball games. Poor execution squanders opportunities and damages
our brand.
Our plans will evolve as we achieve milestones, gain new experience and information, and address new opportunities or threats.
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 Regardless
of your size, maintain a small business image. Employees, customers and
partners prefer a company whose success requires customer satisfaction,
friendliness, innovation, nimbleness and flexibility, being easy to do business
with, low overhead, and humility.
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Constantly chip away at what doesn't belong while searching for simplicity.
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An example of what's
urgent and important
Educate
partners because they are in the best position to recommend us to others.
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We
will share our resources with our local, industrial and virtual communities because
we believe that this is a great way to enhance our reputation.
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Integrate valuable newsletters, tips, self-service websites, success stories, PR, auto-response
email, and Web 2.0 social networking into a best-in-class marketing arsenal.
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We want our employees to feel comfortable and committed to making significant
impacts on our company.
Recognize positive results from collaborative risk taking, but when risks go
wrong, facilitate organized feedback about lack of skills, judgment
error, carelessness, miscalculations, poor technical analysis, and unforeseen
events.
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 Tap into market transitions that open new windows of opportunity into areas that were previously off limits
to our company.
This sets the stage for product and business
process innovation and for identifying a market niche(s) that thrives in a down economy.
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 Because referrals have become a buzzword and
require us to make an unsolicited approach to someone who doesn't know us, ask raving fans to open doors for us through formal introductions.
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