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Tip of the Week: StorySellling
Storyselling is a Proven Way for Prospects to Believe That Your Product is a Great Fit 
 
A company is a compilation of intriguing customer stories that do the selling and raise competitive barriers to entry by causing emotional reactions when related to prospects, partners, the media and stakeholders.
Create a Portfolio of Stories
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Develop a list of tough questions you've received during problem solving situations that motivated a customer to seek a solution.

 

Now, compile a list of customers who presented similar challenges, overcame them through your solution, and are happy they did.

 

Then, match this to your list of objections and create a variety of stories about a customer challenge, your solution and results that enable selection of the most powerful story for a given situation.

"Selling Power Magazine"
 
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Greetings!

StorySelling provides a concise, timely and relevant means for appealing to the emotional needs of your audience.

The right library of success stories will enhance the results of your sales, marketing and contact center professionals.

Thanks for taking a few minutes to read this tip. Your feedback is always welcome.

What's Your Story?

 

What Makes a Good Story?

 

Authentic stories that are personal and relevant create forward movement from a current situation through one specific lesson for a target audience. They enable people to visualize their own situation, which helps them understand, believe and remember the message.  This energizes emotion to drive next steps.

 

Read "Selling Meets Story Telling to Become StorySelling" by Paul Homoly, a business development expert and master storyteller.

INTAgLIO LogoINTAgLIO Authors Success Stories

 

We help clients to understand the external reality by interviewing their customers, employees and partners to discover competencies, competitive advantages, brand identity and value statement. Then, we write a story that will capture the attention of a target audience and will also build confidence in other employees who are searching for new ways to help their customers. This prepares clients to become marketing-ready by closing gaps, leveraging strengths, aligning resources, optimizing touch points and coming up with new product ideas.

 
 
Sincerely,
John J. Bernardi, Owner
INTAgLIO Business Solutions
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