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The Imprint                                 February 2008            
Golden Spike Sales Opportunity
 
Treat Golden Spike Sales Opportunities Like Projects

Closing a golden spike sales opportunity once in a while can make your year!

Similar to project management, these organized, temporary undertakings will turn something that did not previously exist into a unique solution that exceeds customer expectations.
 
Golden SpikeThis competitive advantage will result in a profitable sale and be the first step towards a "raving fan" relationship.
Raving Fans
 
Touch Point Competency

Every successful company with staying power has a core competency for producing experiences that draw customers back over and over despite their experience disappointers.  Click here to read about how you can repair the experience disappointers and expand your market by converting non-customers.

Partner Spotlight XLerant
 
BudgetPakM
arketing, sales and contact center managers create cost center budgets, saving countless hours of validation and rework.

Referred to as "The Turbo-Tax Approach to Cost Center Budgeting", this client/server solution is very affordable for a company with 10 or more cost center managers.

"Selling Power Magazine" Video Clip
Sellingn Power Video

Click Here for a 4-minute video

Managing Gen X and Gen Y employees requires a different approach
Greetings!

The Imprint delivers concise, timely and relevant information.

As a business catalyst for making something purposefully better or implementing something totally new, INTAgLIO helps growth oriented companies achieve optimal ROI from their management and marketing processes.

Perks.comSales Comp Tips

Best-in-class sales pros regularly close golden spike opportunities and consistently exceed monthly, quarterly and year-to-date assignments. They manage their territory as if it were their own business by contributing to profitability and maintaining their technical and professional proficiencies.

 

A well-balanced compensation mix drives best-in-class behavior:

  •  Competency based salary with commission rates tiered to salary levels
  • Monthly commission on the gross profit of each "Golden spike" sale
  • Quarterly territory management commission based on YTD quota achievement with escalated commission rates at 125% and 150% of annual quota
  • Bonus when net profit contribution goals are achieved

Sales Tips
 
Tip #1
 
People who buy trust before products become interested when you come across as wanting to help solve their problem. When you've earned this right, eloquently articulate your sustainable competitive advantage speaking confidently about how your products or services will impact their success. You will have empowered them to make a decision.

Tip #2

Create natural tenacity when no one's watching. If your practice time equals 10-times your game time, it's tougher to give up because you'll have too much invested.
Thanks for reading The Imprint.
 
Send me an email if you'd like to discuss a business initiative or to let me know about a subject of interest for a future issue of The Imprint.
 
 
Sincerely,
John J. Bernardi, Owner
INTAgLIO Business Solutions
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