Fine Tuned Segmentation Improves Response Rates
Values, goals, personalities, and attitudes are what make people tick, not their demographics. When you understand how your customers view the world and what drives their decisions, your customized messages will add value.
Offer something of value and they will respond to ads, offer feedback, promote your brand and provide information about themselves.
Supplement your brand through online tutorials on the proper use and extended reach of your product.
If you must use demographics, focus beyond demographics. For example, rather than targeting people with income > $100K, target based on net worth, home value, length of ownership and the presence of children, pets, etc. |
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Use on-demand email marketing to resend newsletters, promotions and important messages to new email addresses that have been acquired after a recent campaign has already been launched. Why wait until next month when you can begin the drip marketing process as soon as they opt-in? |
Email Marketing Tip
Send auto-response emails to website visitors who request information on various topics. This cuts down on mundane calls to your contact center and ensures consistency in the information relayed to customers and prospects. |
Planning Tip
Online plans enable marketing, sales and support executives to participate in plan development. Easy sharing of key elements of the plan with team members fosters alignment and enables feedback. This participative activity is more valuable than the plan itself. |
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