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When You Participate In A Trade Show, Treat It Like a Campaign 
Start with goals
- Pre-determine the number of new leads necessary to generate break-even sales
- Meet with prospects to move existing opportunities towards closure.
- Join forces with a partner and find new ones.
- Renew acquaintances with past customers.
Have a Pre-game strategy
- Write an article and advertise in your industry's journal one issue before the show.
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Give a keynote presentation at the event in a subject matter forum.
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Emails and postcards let people know you'll be there, what you'll be doing, your booth number and how to schedule a 15-minute booth calendar time slot with an associate.
Be More Than "Just Noticed"
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Free running theme presentations and pre-scheduled audience style demonstrations enable visitors to self-qualify prior to requesting a 1to1 meeting.
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Catch guests by surprise during your conversations. Learn about them and hope they ask about you. Reconnect in a timely manner. Invite them back to fill an available booth calendar time slot or agree on a good time for a future telephone interview. Offer something of value related to your conversation.
Your CRM System Should Be Online In Your Booth
Your booth staff will capture each moment as it happens. As ambassadors, they'll better understand what you want them to cover with visitors. |
If your DNA is "customer speaks and you listen so that both benefit",  then the buzz about you will be good. |
Business Solutions
