Do You Have a Company of Story Tellers?
"When I was a child; my parents would
send me to stay overnight at my Native
American grandmother's place. She used
to repeat the same stories about Native
American Indians that she was told when
she was a child. Even now I remember
these stories by heart as though they were
told to me just yesterday."
From American Indian Folklore
by Wil Two Bears Guillory
StorySelling helps to retain customers and
to attract new ones. Top sales and
marketing people simplify matters by
relating intriguing stories, metaphors and
anecdotes that cause gut reactions by their
audience.
On her
Say It With a Story website, Lori
Silverman, a Wisconsin based
management consultant, offers a variety
of "tried and true tales that inspire the
workplace".
She has written a number of short articles
about business story telling. Reply to
this newsletter if you would like me to email
any of the following to you.
- Getting Business Results Through
StorySelling
- When Communications Matters, Say it
With a Story
- Five Reasons to Use Stories to Make
a Point
Share this concept with associates who
have the opportunity to influence customers
and prospects, partners, the media and
stakeholders.
Read "Selling Meets Story Telling to Become StorySelling"
