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Marketing Planning Software
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Welcome to the Marketing Imprint. Consider
INTAgLIO for:
- Launching new products or services
- Penetrating new markets
- Better results from selling existing products
and services to existing markets
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| Align Tactics & Investment With Your Product's Lifecycle |
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The time from concept to profit or from introduction to
growth is directly related to the amount of learning
required to use a product or service.
Measure success based on your ability to meet short
term milestones during the introductory stage. If a
milestone is missed, everything else moves out
because future success depends on early milestone
attainment.
Continually enhancing products and services and
introducing next generation products proves staying
power to those you want to influence.
Having taught marketing concepts at Quinnipiac
University and Albertus Magnus College, I appreciate
the simplicity in which the authors of the linked article
are able to relay product lifecycle concepts to you.
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Learn about the product life cycle |
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| Is 99.9% Good Enough? |
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If so:
- 880,000 credit cards will have incorrect info on
their magnetic strips
- 315 entries in Webster's Dictionary will be
misspelled
- $761,900 will be spent on defective tapes &
CDs
- 20,000 incorrect drug prescriptions will be written
in the next 12 months
- 3,056 copies of tomorrow's Wall Street Journal will
be missing one of the three sections
- 22,000 checks will be deducted from the wrong
bank accounts in the next 60 minutes
- 103,260 income tax returns will be processed
incorrectly this year
Data Quality: Data are of high quality "if they
are fit for their intended uses in operations, decision
making and planning" (J.M. Juran)
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Data Quality Articles and Books |
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