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The Marketing Imprint
January 2007

In This Issue

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New Years Resolutions


 

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 Marketing Planning Software

Welcome to the Marketing Imprint.

  • We develop and implement effective plans, programs and processes
  • We author success stories and newsletters that enhance credibility
  • We create campaigns that retain existing customers and attract new ones
  • We integrate CRM technology for consistency throughout sales, marketing and service teams


  • New Years Resolutions
    • Focus on small wins. They're more controllable and introduce momentum. Big wins are really a collection of small wins.

    • Focus on easy wins. Save difficult challenges for later. After winning the easy ones, the difficult ones either will fall or become easier or not important at all.

    • Search for the champion. Bypass the recalcitrant.

    • Allow others to invent their own ideas and decisions by using naive listening and questioning techniques.

    • Observe your own interpersonal skills by extracting yourself from a situation as an outsider.

    • Enable people to save face after confrontation or constructive criticism.

    • Practice enthusiasm, the real key. It's contagious.

    phone: 203-668-1172

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